SEO for physical therapy clinics
Get patients to choose your clinic directly.
Many physical therapy patients now search before a doctor sends them anywhere, especially where direct access rules allow it. They search an injury, a surgery recovery or a sport, plus a city. We build clinician reviewed pages for the conditions and post surgical programs you run, explain direct access and insurance in plain words for your state or province, and strengthen Maps profiles for every real location.
Who it's for: Outpatient physical therapy clinics, sports PT and pelvic health practices and multi-location PT groups in the US and Canada.
Clear scope · No ranking guarantees · Remote US, Canada & UK support
Speak with us today
Sound familiar?
- Referral volume depends on a few physicians.
- Patients do not know they may be able to book directly.
- Hospital systems take most injury searches.
How we help you
Condition and recovery pages
ACL rehab, back pain, shoulder, pelvic health and post surgery programs, reviewed by your therapists, without outcome promises.
Direct access and insurance
Plain explanations of booking rules in your area and which insurers you accept, confirmed by your team.
Therapist pages
Credentials and specialties for each clinician, which builds trust and supports search.
Maps per location
Accurate profiles and a privacy-aware review routine.
How it works
- 01
Share clinics, therapists, insurers and programs
- 02
Audit your site, Maps and competitors
- 03
Publish reviewed condition pages
- 04
Review new patient bookings monthly
Practical planning example
An ACL recovery page
Illustrative plan, not client results: a page describing phases of rehab, what to bring to the first visit, insurance notes and a booking link, reviewed by a named therapist.
- Name the reviewing therapist
- Avoid outcome promises
- Confirm direct access rules
- Keep patient details private
Free calculator
What could extra search visitors be worth?
Use your own numbers. This is simple maths to help you decide, not a forecast or promise of results.
- Enquiries a month
- 15
- New clients a month
- 4.5
- Revenue a month
- $6,750
- Return on fee
- 4.5x
You would cover the fee with 1 new client a month.
Check my numbers with youOur working standards
Truthful claims only
We publish only services, licences, credentials, reviews and results your business can verify. No invented case studies, fake locations, purchased reviews or paid ranking links. Media Strategy Lab works remotely and does not claim an office in your market.
You keep ownership
Your website, Google Business Profile, analytics and content stay yours. We work through approved access and document every change.
Custom scope, no guarantees
We agree deliverables and a monthly fee after reviewing your site and market. SEO takes sustained work and results vary. We do not guarantee rankings, leads or revenue.
Questions
Can PT clinics rank against hospitals?
For condition plus city and neighbourhood searches, focused clinic pages often can. Results vary.
Is the content compliant?
We avoid outcome guarantees and never publish patient information without written authorisation. Your team approves content.
Do you handle multiple locations?
Yes, with a page and profile for each real location.
How is the monthly fee set?
By your service area, the number of locations and how much content is needed. SEO plans start at $1,500 a month. Share your budget and we will propose an honest scope.
Related services
Further reading
Don't see the scope you need?
Tell us about your website, market and goals. We'll discuss a custom plan before you commit.
Request a custom quote