Media Strategy Lab

SEO for orthodontists

Win the parents comparing braces.

Orthodontic patients are usually two people: a parent researching for a child, or an adult weighing clear aligners against direct-to-consumer kits. Both compare cost, payment plans, treatment length and reviews before booking a free consultation. We build pages for those decisions, connect them to your Google Business Profile, and track which pages produce booked consultations and starts.

Who it's for: Independent orthodontic practices and small multi-location orthodontic groups in the US and Canada.

Clear scope · No ranking guarantees · Remote US, Canada & UK support

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Sound familiar?

  • General dentists offering aligners show up for your searches.
  • Parents cannot find your price range or payment plan details online.
  • You get website visits but few consultation bookings.

How we help you

Treatment comparison pages

Metal braces, ceramic braces, Invisalign and other aligners compared honestly, with typical treatment length ranges and who each option suits.

Cost and payment pages

A clear page on typical cost ranges, insurance, payment plans and what the free consultation includes. You decide what figures to share.

Parent and adult paths

Separate pages for children's first visits and for adults, since the questions and objections are different.

Maps and reviews

An accurate profile per real location, consented smile photos and a review routine timed to debond day.

How it works

  1. 01

    Share treatments, locations and payment options

  2. 02

    Audit your site, Maps profile and competitors

  3. 03

    Publish treatment, cost and parent pages

  4. 04

    Review consultations and starts monthly

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Practical planning example

A 'how much do braces cost' page

Illustrative plan, not client results: an honest cost range, insurance and payment plan details and a free consultation button, written for parents in your area.

  • Use real cost ranges
  • Show consented photos only
  • Explain the first visit
  • Ask for reviews at debond

Free calculator

What could extra search visitors be worth?

Use your own numbers. This is simple maths to help you decide, not a forecast or promise of results.

Enquiries a month
15
New clients a month
4.5
Revenue a month
$6,750
Return on fee
4.5x

You would cover the fee with 1 new client a month.

Check my numbers with you

Our working standards

Truthful claims only

We publish only services, licences, credentials, reviews and results your business can verify. No invented case studies, fake locations, purchased reviews or paid ranking links. Media Strategy Lab works remotely and does not claim an office in your market.

You keep ownership

Your website, Google Business Profile, analytics and content stay yours. We work through approved access and document every change.

Custom scope, no guarantees

We agree deliverables and a monthly fee after reviewing your site and market. SEO takes sustained work and results vary. We do not guarantee rankings, leads or revenue.

Questions

Can we compete with direct-to-consumer aligner brands?

On national terms, not usually. On orthodontist plus town searches, and on pages explaining in-office supervision, local practices have a real advantage.

Should we publish prices?

A typical range usually helps parents trust you enough to book. It is your decision and we never publish figures you have not approved.

Do you work with dental practices too?

Yes. See our dental website design and SEO service.

How is the monthly fee set?

By your service area, the number of locations and how much content is needed. SEO plans start at $1,500 a month. Share your budget and we will propose an honest scope.

Related services

Further reading

Don't see the scope you need?

Tell us about your website, market and goals. We'll discuss a custom plan before you commit.

Request a custom quote