Patient portal development
A patient portal that looks like your practice.
Most small practices send new patients to a generic booking link, a PDF intake form and a separate payment page. It feels disconnected and patients drop off before the first visit. We build branded portals on your own website where patients book, complete intake, upload documents and see upcoming appointments. Because we also do local SEO, the same project helps new patients find you on Google and finish booking in one place.
Who it's for: Private medical practices, therapists and counsellors, physiotherapy clinics, dental offices and med spas in the US, UK and Canada.
Clear scope · No ranking guarantees · Remote US, Canada & UK support
Speak with us today
Sound familiar?
- Patients bounce between a booking widget, PDF forms and email.
- Front desk staff retype intake answers into your system.
- Your booking tool looks nothing like your brand.
How we help you
Branded booking
Appointment types, providers and locations shown in your design, synced to your calendar or practice system where it allows.
Digital intake
Multi step forms with conditional questions, consent signatures and file uploads, so the first visit starts prepared.
Patient accounts
Secure logins for upcoming visits, forms to complete and documents you share.
Privacy by design
Health data kept out of ad and analytics tags, encrypted storage and vendors that sign a BAA where HIPAA applies.
How it works
- 01
Map your current booking and intake steps
- 02
Prototype the patient flow
- 03
Build, test with staff and launch
- 04
Add local SEO pages that lead into booking
Practical planning example
A therapy practice new client flow
Illustrative plan, not client results: choose therapist and session type, answer screening questions, sign consent, book and receive reminders.
- No health data in tracking
- Clear crisis line notice
- Staff review every form
- Measure booking drop off
Free calculator
What could extra search visitors be worth?
Use your own numbers. This is simple maths to help you decide, not a forecast or promise of results.
- Enquiries a month
- 15
- New clients a month
- 4.5
- Revenue a month
- $6,750
- Return on fee
- 4.5x
You would cover the fee with 1 new client a month.
Check my numbers with youOur working standards
Built for your brand
Booking flows, intake forms and portals live on your own domain and match your fonts, colours and tone, instead of a generic third party widget.
You keep ownership
Your code, data, domain and accounts stay yours. We document the build and hand over access at any time.
Custom scope, no guarantees
We quote after a scoping call. Media Strategy Lab works remotely and does not claim an office in your city. We do not guarantee rankings, leads or revenue.
Questions
Is the portal HIPAA compliant?
Compliance depends on hosting, vendors and your own policies. We build with HIPAA safeguards, use vendors that sign a BAA where needed and document the setup for your compliance review.
Can it connect to our EHR or practice software?
Often, if your system offers an API or integration. We check this during scoping before quoting.
Why pair a portal with SEO?
SEO brings new patients to your site, and a smooth branded booking flow turns more of those visits into appointments.
How is the price set?
App builds are quoted per project based on appointment types, integrations and privacy requirements. Ongoing local SEO plans start at $1,500 a month. Share your budget and we will propose an honest scope.
Related services
Further reading
Don't see the scope you need?
Tell us about your website, market and goals. We'll discuss a custom plan before you commit.
Request a custom quote