Media Strategy Lab

SEO for dermatology practices

Help patients find the right dermatologist.

Dermatology patients search two very different ways. Medical patients search a symptom or condition, like a changing mole, adult acne or eczema, and need a trustworthy answer plus an appointment. Cosmetic patients search a treatment and a city, and compare before and after photos, prices and reviews. We build separate paths for both, written to meet Google's standards for health information and reviewed by your clinicians before anything goes live.

Who it's for: Medical, surgical, Mohs and cosmetic dermatology practices, plus multi-location dermatology groups in the US and Canada.

Clear scope · No ranking guarantees · Remote US, Canada & UK support

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Sound familiar?

  • Health publishers and big hospital systems take every condition search.
  • Cosmetic searches go to med spas with weaker credentials but better pages.
  • New patients cannot tell which insurance you take or how long the wait is.

How we help you

Condition pages reviewed by clinicians

Plain-language pages on the conditions you treat, with a named reviewing physician, clear warning signs and when to book. No diagnosis claims and no outcome promises.

Cosmetic treatment pages

Botox, fillers, laser and peels explained with honest recovery times and price ranges if you choose to share them, and photos only with written patient consent.

Provider and location pages

A page per provider with board certification and a page per location with insurance accepted, hours and new-patient wait times.

Reviews and Maps per location

A HIPAA-aware review request routine and one accurate Google Business Profile per real location and provider where appropriate.

How it works

  1. 01

    Share providers, locations, insurance and treatments

  2. 02

    Audit your site, Maps profiles and competitors

  3. 03

    Publish reviewed condition and treatment pages

  4. 04

    Review new-patient bookings every month

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Practical planning example

A mole check page patients act on

Illustrative plan, not client results: a page explaining the ABCDE warning signs in plain words, reviewed by a named dermatologist, with a clear skin check booking button.

  • Name the reviewing physician
  • Avoid outcome promises
  • Use consented photos only
  • Show insurance accepted

Free calculator

What could extra search visitors be worth?

Use your own numbers. This is simple maths to help you decide, not a forecast or promise of results.

Enquiries a month
15
New clients a month
4.5
Revenue a month
$6,750
Return on fee
4.5x

You would cover the fee with 1 new client a month.

Check my numbers with you

Our working standards

Truthful claims only

We publish only services, licences, credentials, reviews and results your business can verify. No invented case studies, fake locations, purchased reviews or paid ranking links. Media Strategy Lab works remotely and does not claim an office in your market.

You keep ownership

Your website, Google Business Profile, analytics and content stay yours. We work through approved access and document every change.

Custom scope, no guarantees

We agree deliverables and a monthly fee after reviewing your site and market. SEO takes sustained work and results vary. We do not guarantee rankings, leads or revenue.

Questions

Can SEO compete with WebMD and hospital systems?

For broad definitions, rarely. For condition plus city searches and treatment plus city searches, a local practice with reviewed, specific pages often can.

Is our content HIPAA compliant?

We never publish patient information without written authorisation and we do not ask patients to share health details in reviews. Your compliance team approves the process.

Should cosmetic and medical be on one site?

Usually yes, with separate sections. It keeps your physician credentials visible to cosmetic patients, which is a real advantage over many med spas.

How is the monthly fee set?

By your service area, the number of providers and locations and how much content is needed. SEO plans start at $1,500 a month. Share your budget and we will propose an honest scope.

Related services

Further reading

Don't see the scope you need?

Tell us about your website, market and goals. We'll discuss a custom plan before you commit.

Request a custom quote