Meta ads agency
Meta ads,
creative
included.
We run Facebook and Instagram ads for brands and service businesses — and we produce the video creative that makes them work. Tracking, structure, testing and scaling handled by the same team that scripts and edits your ads.
What the engagement covers
Account & tracking setup
Pixel, Conversions API, event configuration and verification — done before any media budget goes live, because broken tracking makes every later decision a guess.
Campaign architecture
A structure built for learning: prospecting, retargeting and retention separated so budgets and results stay readable instead of blurring together.
Ad creative production
Scripted, shot-listed and edited in-house. UGC-style demos, founder pieces, testimonials and static variants — the actual lever that moves Meta performance.
Creative testing
New angles entering the account every week, with clear rules about what gets scaled, what gets iterated and what gets killed.
Budget & bid management
Pacing, scaling steps and consolidation handled deliberately so the account doesn't get shaken back into learning every time spend changes.
Reporting you can verify
Platform numbers and your own booked calls or orders shown side by side, never blended into one flattering figure.
How we start
Audit & access
We review your account, tracking, offer and any past creative, then get partner access to your own Business Manager. You keep ownership throughout.
Creative sprint
One filming day or a UGC brief produces the first batch of ad variations — several distinct angles, not one ad in five aspect ratios.
Launch & learn
Campaigns go live with a clean structure and enough budget to gather real signal. The first weeks are for establishing a defensible baseline.
Scale what wins
Winning angles get scaled and iterated into variations; losing angles are cut. New creative keeps entering the account every week.
Why creative is the whole game on Meta now
Meta's ad system has spent several years absorbing the jobs media buyers used to do by hand. Detailed manual targeting, elaborate audience layering and fine-grained bid tinkering have all been progressively replaced by broad targeting and automated delivery that finds the buyers itself. What the system cannot do is invent a reason for somebody to stop scrolling.
That leaves creative as the main remaining lever. An account with excellent structure and three tired ads will plateau. An account with ordinary structure and a steady supply of genuinely different creative angles keeps finding new pockets of demand. This is why we refuse to separate media buying from production: handing an account to a buyer who has to beg the client for new assets is the single most common reason paid social stalls.
It also changes what a testing programme means. Testing is no longer about which of two headlines performs better, it is about which fundamentally different angle — the demo, the objection, the testimonial, the founder story, the comparison — resonates with your market. Those are creative questions, and answering them requires a team that can actually make the next thing.
What we fix first in an underperforming account
Most accounts we inherit have the same three problems in the same order. Tracking is partially broken, so reported results understate reality and the optimiser is learning from incomplete data. The account is fragmented into too many small ad sets, so no single one gathers enough conversions to exit learning. And creative volume is far too low, with the same two ads running for months.
Fixing tracking first is non-negotiable because everything downstream depends on it. Pixel events firing twice, purchase events missing values, or the Conversions API never configured will each quietly distort performance and produce decisions based on fiction.
Consolidation usually comes second. Splitting a modest budget across eight ad sets feels thorough and is actively harmful, because each one stays permanently under-fed. Fewer, better-funded campaigns produce faster learning and more stable costs, even though the dashboard looks less busy.
How scaling decisions get made
Scaling is where most accounts get damaged. Doubling a budget overnight typically pushes a campaign back into learning and performance swings while it re-stabilises, which then gets misread as the creative dying. We scale in measured steps and watch cost per result across a rolling window rather than reacting to a single bad day.
Budget size also needs to reflect conversion volume, not ambition. An account generating a handful of conversions a week does not have enough signal for the system to optimise, and the honest advice in that situation is either to allocate enough budget to produce signal or to optimise for an earlier event in the funnel until volume supports the final one.
We are equally direct about when Meta is the wrong channel. If the offer has no clear audience on Facebook or Instagram, or the economics cannot absorb a realistic cost per acquisition, more creative will not fix it — and we would rather say so in the audit than run an engagement that is set up to disappoint.
Reporting without the flattering maths
Attribution on paid social is imperfect, and the industry norm of presenting platform-reported conversions as fact does clients real harm. Meta's attribution will typically claim more than your own records show, for structural reasons, and the gap is not evidence of anybody lying.
Our reporting shows both: what the platform reports, and what you can independently verify — enquiries, booked calls, orders, or a self-reported attribution field on your form. Where those diverge we explain why rather than picking the friendlier number.
Weekly reporting focuses on the decisions we are about to make: which creative is carrying spend, what is being cut, what is entering the account next. Monthly reporting steps back to cost per acquisition, spend efficiency over time and what the next month's creative plan should be.
Where paid and organic overlap
Most of our clients run organic short-form content as well, and on Meta the two feed each other directly. The organic clips that perform best are frequently the strongest ad creative candidates, because organic performance is the cheapest signal available for which angles resonate before you put media spend behind them.
Running both under one roof removes the usual friction: the editor producing your Reels is already producing your ad variations, the hooks proven organically get tested in paid within days, and the winning ad angles feed back into the organic calendar.
It also means the same filming day serves both. One structured recording session can produce a month of organic clips and a batch of ad variations, which is a materially different cost structure than commissioning ad creative separately.
Who this is a good fit for
Meta advertising works best where there is a clear offer, enough margin to pay for a customer, and a willingness to keep feeding the account new creative. Ecommerce and DTC brands, coaches and consultants selling a defined programme, local service businesses with a strong geographic market, professional services firms generating enquiries and SaaS teams with a free trial all fit that shape.
It is a poor fit for businesses that want to spend a small fixed budget indefinitely without producing new creative, or that need results within two weeks of launch. Neither of those is a judgement about the business; they are just conditions under which paid social reliably disappoints.
Questions before you brief us
- What does a Meta ads agency actually manage?
- Account structure, audience and placement setup, budget pacing, conversion tracking, creative production and testing, and weekly optimisation against a cost-per-result target. The part most agencies outsource — the ad creative itself — is produced in-house here, because on Meta the creative is the main performance lever.
- How do you decide on a starting budget?
- Most accounts need enough daily budget to generate a meaningful number of conversions per week before the system can optimise reliably. We size the starting budget around your funnel, offer value and what it takes to exit learning with real signal, then adjust as data comes in.
- How is the engagement structured?
- Scope is tailored to your ad spend, creative volume and how much of the funnel we are supporting. The proposal defines deliverables, reporting and creative output before anything starts, and creative production is included so media buying and editing sit under one roof.
- Do you produce the ad creative or do I supply it?
- We produce it. Scripting, editing, captions, hooks and variations are part of the engagement, and we'll direct you on what to film so a single recording session supplies a month of ad variations. You can supply your own footage or UGC too, and we'll cut it for ads.
- How long before Meta ads start working?
- The first two to three weeks are usually learning: getting tracking clean, finding which creative angle the audience responds to, and establishing a baseline cost per result. Meaningful optimisation generally starts once there's enough conversion volume to compare variations honestly.
- Who owns the ad account and the data?
- You do. Campaigns run inside your own Meta Business Manager and ad account with us added as a partner, so if the engagement ends you keep the account, the pixel history, the audiences and every creative file.
- Do you run ads on Instagram as well as Facebook?
- Yes — both sit inside Meta's ad system, along with Reels, Stories, Marketplace and the Audience Network. Placements are chosen based on where your cost per result is actually lowest rather than assumed in advance.
- Can you work with an existing ad account that's underperforming?
- Yes, and it's a common starting point. We audit tracking, account structure, creative and audience overlap first, because underperformance is frequently a tracking or creative problem rather than a bidding one.
- How do you report on performance?
- A weekly view of spend, cost per result, and which creative is carrying the account, plus a monthly review connecting it to what you can actually verify — leads, calls booked, or orders. Platform-reported numbers and your own records are shown side by side rather than blended.
- Do you handle tracking and the Meta pixel setup?
- Yes. Pixel and Conversions API setup, event configuration and verification are part of onboarding, because reporting is only as good as the events being sent and broken tracking is the most common cause of accounts that look worse than they are.
- What kind of businesses do you run Meta ads for?
- Ecommerce and DTC brands, coaches and consultants, professional services firms, local service businesses and SaaS teams. The common thread is a clear offer and a willingness to keep feeding the account new creative rather than running one ad indefinitely.
- Is there a minimum commitment?
- We ask for an initial three-month window, because one month is rarely enough to get through tracking setup, creative testing and a first round of scaling. After that it runs month to month.
Want to know
what's broken?
Send us your account and your offer. We'll come back with what we'd fix first, how we'd structure the launch, and what the creative plan would look like.