Media Strategy Lab

SEO for optometrists

Fill your exam chairs from local search.

Independent optometrists compete with retail chains and online glasses brands that spend heavily on search. The way through is specialty: dry eye treatment, myopia control for children, specialty contact lenses and medical eye care. Patients search for those by name. We build clinician reviewed pages for the services you offer, explain which vision and medical insurance you accept, and strengthen Maps for every location.

Who it's for: Independent optometry practices, multi-location eye care groups and specialty dry eye and myopia clinics in the US and Canada.

Clear scope · No ranking guarantees · Remote US, Canada & UK support

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Sound familiar?

  • Retail chains take the generic eye exam searches.
  • Your specialty services are buried on one page.
  • Patients cannot tell which insurance you accept.

How we help you

Specialty service pages

Dry eye, myopia control, scleral and specialty lenses, pediatric exams and medical eye care, reviewed by your doctors.

Insurance clarity

Vision and medical plans you accept, stated clearly and kept current.

Doctor and location pages

Credentials, specialties, hours and booking for each doctor and real location.

Reviews and Maps

A privacy-aware review routine and accurate profiles.

How it works

  1. 01

    Share doctors, services and insurers

  2. 02

    Audit your site, Maps and competitors

  3. 03

    Publish reviewed specialty pages

  4. 04

    Review exam bookings monthly

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Practical planning example

A myopia control page for parents

Illustrative plan, not client results: a page explaining options you offer, what an assessment involves, costs and a booking link, reviewed by a named optometrist.

  • Name the reviewing doctor
  • Avoid outcome promises
  • Confirm insurance details
  • Keep patient data private

Free calculator

What could extra search visitors be worth?

Use your own numbers. This is simple maths to help you decide, not a forecast or promise of results.

Enquiries a month
15
New clients a month
4.5
Revenue a month
$6,750
Return on fee
4.5x

You would cover the fee with 1 new client a month.

Check my numbers with you

Our working standards

Truthful claims only

We publish only services, licences, credentials, reviews and results your business can verify. No invented case studies, fake locations, purchased reviews or paid ranking links. Media Strategy Lab works remotely and does not claim an office in your market.

You keep ownership

Your website, Google Business Profile, analytics and content stay yours. We work through approved access and document every change.

Custom scope, no guarantees

We agree deliverables and a monthly fee after reviewing your site and market. SEO takes sustained work and results vary. We do not guarantee rankings, leads or revenue.

Questions

Can an independent practice beat retail chains?

For specialty plus city searches, often yes. Generic exam searches are harder. Results vary.

Do you handle eyewear content?

Yes, including frame brands you carry, but we focus on services that set you apart.

Is the content compliant?

We avoid outcome guarantees and never publish patient information without authorisation.

How is the monthly fee set?

By your service area, the number of locations and how much content is needed. SEO plans start at $1,500 a month. Share your budget and we will propose an honest scope.

Related services

Further reading

Don't see the scope you need?

Tell us about your website, market and goals. We'll discuss a custom plan before you commit.

Request a custom quote