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What happens after you hit send

Within one business day a producer — not a chatbot and not an SDR working from a script — watches whatever you have already published, reads what you wrote in the form and replies with two things: an honest read on why your current content is or is not converting, and a proposed cut list for a free sample edit. If we do not think we are the right studio for the work, we say so in that first reply and usually point you somewhere better. That happens more often than you would expect, because a retainer only makes sense for teams with a steady stream of raw material.

If the sample edit lands, we scope the first month: how many shorts, whether long-form is in scope, which platforms we are cutting natively for, and who on your side approves. Most accounts go from first email to first published edit inside seven to ten days. There is no onboarding fee, no minimum contract length beyond the month you are in, and no mandatory discovery call — although we are happy to jump on one if you prefer talking to typing.

What to include so the first reply is useful

The more concrete your message, the more concrete our answer. The details that actually move the conversation forward are: the handle or channel you are posting to today, roughly how much raw footage you generate in a typical month, whether that footage is podcast recordings, webinars, phone-shot verticals, event captures or studio material, and the outcome you are chasing — inbound leads, recruiting, product launches, investor or client awareness, or simply consistency you cannot maintain in-house.

Compliance context helps too. Regulated verticals — law firms, medical and dental practices, financial advisors under the SEC marketing rule, cannabis brands facing platform ad restrictions — need review workflows built into the edit process rather than bolted on afterwards. Tell us who signs off and what they will not allow on camera, and the sample edit will already respect those limits instead of showing you something you can never publish.

Response times, hours and how we communicate

We reply to new enquiries within one business day, Monday to Friday, covering US and European working hours. Once you are on a retainer, day-to-day communication runs through a shared folder for raw files and written or Loom feedback on cuts — no ticket queue, no account manager relaying messages to an editor you never speak to. Short-form edits average 48 hours from brief approval; long-form episodes and brand films typically run five to seven business days.

Revisions are included, two rounds per deliverable, with timestamped comments so nothing gets lost in a thread. If something is urgent — a launch, a court date, a conference, a news cycle you need to react to — say so in your first message. Rush turnaround exists for retainer clients and we would rather plan for it than discover it on the day.

Who this works best for

Our best-fit clients are teams and individuals producing footage they cannot keep up with: podcasters recording weekly, founders and executives filming between meetings, clinics and firms capturing short explainers, agencies white-labelling overflow work, and brands running a steady UGC or ad-testing pipeline. Retainers start at $2,495 a month for roughly fifteen shorts and scale to $3,995 for thirty shorts plus long-form, so the economics work when video is a channel you are committed to rather than an experiment you might abandon in six weeks.

We are a poor fit if you have no footage and no plan to create any, if you need a single one-off edit rather than an ongoing system, or if you are shopping purely on price against a fifteen-dollar-per-clip marketplace. Those are legitimate needs — they are just not what a production retainer is built to solve, and we would rather tell you that in the first email than three invoices in.

What we need in the shared folder on day one

Once a first month is agreed, onboarding is a folder rather than a kickoff deck. We ask for four things. First, the raw camera files at the highest resolution you have — original files, not exports that have already been through a phone app or a platform re-encode, because every generation of compression costs us grade latitude and caption legibility. Second, brand assets: logo lockups in vector or transparent PNG, the two or three fonts you actually license, and any colour codes your designer already uses, so captions and lower thirds match the rest of your identity instead of looking like an editor's default preset. Third, a short list of accounts whose look you like and one or two you actively dislike — the dislikes are usually more informative. Fourth, access or a scheduling method for publishing, if posting is in scope.

We do not need a brand book, a persona document or a competitor matrix. If you have them we will read them, but a month of your existing posts and one honest paragraph about who you are trying to reach carries more usable signal than forty slides of positioning language. The first batch is where the real briefing happens: you react to actual cuts, we adjust pacing, caption weight and hook length against your reaction, and by the second batch the notes get short.

How your files and data are handled

Anything you send through the form or the shared folder is used only to answer your enquiry and to produce the work. Enquiry details sit in our own system and are not sold, rented or fed to a list broker, and we do not add you to a newsletter because you asked a pricing question. Raw footage stays in the client folder for the duration of the engagement plus a short archival window so you can re-request a master, then it is removed on request. Deliverables are yours on payment. If you want a mutual NDA before you send footage, say so in the first message and we will sign yours rather than insist on ours; that is a five-minute step, not a negotiation.

For regulated clients we can keep review artefacts — who approved which cut and when — so your compliance officer has an audit trail without maintaining a separate spreadsheet. The full legal detail on lawful bases, retention and your GDPR rights lives in the privacy notice, and the commercial framework is set out in the terms of service.

Questions people email us before they book

Can you work with vertical phone footage only? Yes, and roughly half of what we cut starts life on a phone. Good light and a clean lavalier or a quiet room matter far more to the finished video than the camera body. If your audio is unusable we will tell you before the sample edit, not after three months of retainer.

Do you write the scripts or do we? Either. Most retainers land on a hybrid: we build the monthly topic list from what performed last month plus what your sales team keeps repeating on calls, you approve or rewrite the angles, then we script the hooks. Founders who prefer to riff on camera can film loose and let us find the structure in the edit.

Can you take over an account someone else was running? Frequently. The first month of a takeover usually includes a short audit of what was posted, which formats held retention and which were quietly dragging the account's distribution down, so we are not inheriting somebody else's assumptions unexamined.

Do you do ads as well as organic? Yes — UGC-style ad variants, hook testing sets and paid cutdowns of organic winners. We do not manage the media buying itself; we cut the creative and work alongside whoever runs the account.

What if we need to pause? Retainers are month to month. Pause before the next cycle starts and nothing rolls over. Filming schedules collapse around launches, holidays and court calendars, and a studio that penalises you for that is optimising for its own forecast rather than your content.