Media Strategy Lab

Orthopedic SEO

Rank for the procedures your surgeons perform.

Orthopedic patients search by symptom and procedure: knee pain, rotator cuff tear, hip replacement, spine surgeon near me. Large hospital systems often outrank independent practices because their sites cover more conditions in more depth. We build condition and procedure pages reviewed by your surgeons, strengthen surgeon profiles and location pages and keep appointment forms private.

Who it's for: Independent orthopedic practices, sports medicine groups, spine centres and individual orthopedic surgeons in the US.

Clear scope · No ranking guarantees · Remote US, Canada & UK support

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Sound familiar?

  • Hospital systems outrank you for procedures you perform.
  • Surgeon profiles are thin and do not rank for their names.
  • Patients from referring doctors cannot find the right location.

How we help you

Condition and procedure pages

Knee, hip, shoulder, spine, hand and sports injuries, with content your surgeons review.

Surgeon profiles

Training, board certification, specialties and the procedures each surgeon performs.

Location and Maps SEO

Location pages and Google Business Profiles aligned for every clinic.

Private appointment requests

Forms set up so health details are not sent to tracking tools.

How it works

  1. 01

    Share surgeons, procedures and locations

  2. 02

    Audit rankings against local competitors

  3. 03

    Build and review clinical content

  4. 04

    Track appointment requests monthly

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Practical planning example

A rotator cuff page that ranks locally

Illustrative plan, not client results: symptoms, non surgical and surgical options, recovery, surgeon profile links and appointment request.

  • Surgeon reviews all claims
  • Avoid outcome guarantees
  • Keep forms out of ad tags
  • Track requests by condition

Free calculator

What could extra search visitors be worth?

Use your own numbers. This is simple maths to help you decide, not a forecast or promise of results.

Enquiries a month
15
New clients a month
4.5
Revenue a month
$6,750
Return on fee
4.5x

You would cover the fee with 1 new client a month.

Check my numbers with you

Our working standards

Truthful claims only

We publish only licences, reviews, credentials and results you can verify. No invented projects, fake service areas, stock photos presented as your work or paid ranking links. Media Strategy Lab works remotely and does not claim an office in your market.

You keep ownership

Your domain, website, Google Business Profile, analytics and content stay yours. We work through approved access and document every change.

Custom scope, no guarantees

We agree deliverables after reviewing your site and market. Results vary and we do not guarantee rankings, calls or revenue.

Questions

Can a small practice outrank a hospital?

For specific procedures in a local area, it is possible with deeper content and a strong Maps presence. We cannot guarantee it.

Who writes the medical content?

We draft from your surgeons' input, and they review every clinical statement before it is published.

Do you help with physician referrals?

We can build referral pages and forms for doctors who send patients to you.

How is the monthly fee set?

By your market, the number of surgeons, procedures and locations and how much content is needed. SEO plans start at $1,500 a month. Share your budget and we will propose an honest scope.

Related services

Further reading

Don't see the scope you need?

Tell us about your website, market and goals. We'll discuss a custom plan before you commit.

Request a custom quote