AI search
How to Rank in ChatGPT: Get Your Business Recommended
31 October 2026 · 5 min read · By Media Strategy Lab
Buyers now ask ChatGPT which agency, clinic, law firm or software tool to choose. When search is used, ChatGPT pulls from web pages it can reach and summarises them. Nobody can buy or force a recommendation, but you can make your business the clearest, most trustworthy source on the topic.
Below is the short version of what we do for clients. If you want it done for you, speak with us and we will audit what ChatGPT says about your category today.
Check what ChatGPT says today
Write the ten questions a buyer would ask before hiring you, such as 'best accountant for freelancers in Calgary'. Run them in ChatGPT with search on, and note which businesses appear and which pages are cited. That list is your real competition in AI answers.
- Use fresh chats and record the date.
- Save the cited URLs, not just the names.
- Repeat monthly; answers change.
Make sure the crawlers can read you
ChatGPT search relies on its own crawler and on search indexes. If your robots.txt blocks OAI-SearchBot, or key content only loads after scripts run, your pages may never be used. Check your robots rules, make important text visible in the page HTML and keep your sitemap current.
Publish answers that are easy to quote
AI answers favour pages that state facts plainly: what you do, who it is for, where you work, typical price ranges you are willing to publish and how the process works. Put the direct answer near the top of the page, then the detail. Vague slogans give a model nothing to cite.
Get mentioned where your buyers already read
Assistants lean on third-party sources: directories, industry publications, comparison articles and community discussions. Genuine coverage on sites relevant to your field helps more than a pile of unrelated links. Never post fake reviews or sockpuppet comments; that damages trust when it is found.
Keep your company details consistent
Your name, address, services and profiles should match across your website, Google Business Profile, LinkedIn and directories. Organization schema on your site helps machines connect them into one clear entity.
Want us to do this for you?
Media Strategy Lab helps brands and businesses in the US, Canada, the UK and Europe get found on Google and cited by AI. Tell us your goals and we will send a custom quote.
Speak with us today for a free audit and custom quote.
Book a callFrequently asked questions
- Can you guarantee ChatGPT will recommend my business?
- No. No one controls ChatGPT's answers. We improve the evidence about your business, which is what those answers are built from.
- Is ranking in ChatGPT different from Google SEO?
- It builds on SEO. Crawlable, trusted pages still matter, with more weight on clear facts and outside mentions.
- How long does it take?
- Content and technical fixes take weeks. Changes in AI answers often take a few months, so we track them monthly.
Want this run for your brand?
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