AI search
How to Get Cited by AI: ChatGPT, Perplexity and Gemini
31 October 2026 · 5 min read · By Media Strategy Lab
A citation is the link an AI assistant shows next to its answer. Being cited puts your brand in front of a buyer at the moment they are deciding. Media Strategy Lab now offers AI citation work as a service: we find where you are missing and fix it.
Here is how it works, in plain steps.
Find the questions where citations are won
Citations go to pages that answer a specific question well. List the comparison, cost and 'how do I choose' questions in your category, then check which sources Perplexity and ChatGPT cite for each one.
- Cost questions: 'how much does X cost in 2027'.
- Choice questions: 'best X for Y'.
- Process questions: 'how does X work'.
Write the page AI wants to cite
Answer the question in the first two sentences. Follow with specifics: numbers you can stand behind, steps, conditions and dates. Use clear headings and short paragraphs. Original data, such as your own pricing survey or process timings, is the most citable content you can publish.
Show who is behind the answer
Name the author or company, explain your experience and link to sources. Assistants and search systems both prefer content from identifiable, accountable publishers.
Earn mentions on sources AI already trusts
Look at the domains cited in your category. Those are the publications, directories and forums worth earning a genuine mention on through guest articles, expert quotes or listings.
Track citations every month
Rerun the same question set monthly and log every citation and brand mention. Pair it with enquiry tracking so you can see whether visibility turns into leads.
Want us to do this for you?
Media Strategy Lab helps brands and businesses in the US, Canada, the UK and Europe get found on Google and cited by AI. Tell us your goals and we will send a custom quote.
Speak with us today for a free audit and custom quote.
Book a callFrequently asked questions
- What does Media Strategy Lab do for AI citations?
- We audit AI answers in your category, create citation-ready pages, align your entity data and earn relevant mentions, then report on citations monthly.
- Do you guarantee citations?
- No. AI products choose their own sources. We improve the quality and reach of the evidence about you.
- Does this replace SEO?
- No. It extends SEO. Most AI citations come from pages that are already crawlable and trusted.
Want this run for your brand?
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