Media Strategy Lab

SEO for plastic surgeons

Bring in patients ready to consult.

Cosmetic patients research for weeks before they book. They compare surgeons, read about recovery, look at credentials and check whether a practice explains risks honestly. We build procedure pages and surgeon profiles that answer those questions clearly, then measure the consultation requests that follow, so your practice is discoverable without overpromising outcomes.

Who it's for: Board-certified plastic surgeons, cosmetic surgery practices and aesthetic clinics in the US, Canada and UK.

Clear scope · No ranking guarantees · Remote US, Canada & UK support

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Sound familiar?

  • Procedure pages are short and read like brochure copy.
  • Patients cannot easily find credentials, recovery details or how consultations work.
  • Your marketing reports traffic but not which procedures produce consultations.

How we help you

Procedure page depth

Build one clear page per procedure you actually offer: who it suits, how consultations work, typical recovery as described by your surgeons, and when it may not be appropriate. Medical statements are reviewed by your clinical team before publishing.

Surgeon credibility

Strengthen surgeon biographies with verifiable training, board certification and hospital privileges. Accurate credentials help patients and search engines understand who performs the work. We never invent memberships or awards.

Before-and-after handling

Where you choose to show results, we help present them with patient consent, consistent captions and no implied guarantee. Applicable advertising rules and your professional body's guidance decide what is allowed.

Local and consultation tracking

Improve your Google Business Profile accuracy for each real clinic and track consultation forms and calls by procedure. Initial forms avoid collecting medical history so privacy obligations stay manageable.

How it works

  1. 01

    Share your procedures, surgeons and clinic locations

  2. 02

    Audit procedure pages, profiles and consultation paths

  3. 03

    Publish clinically reviewed page improvements

  4. 04

    Review consultation requests by procedure each month

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Practical planning example

A rhinoplasty page patients can trust

Illustrative brief, not client results: replace a 200-word sales blurb with a page that explains the consultation, recovery as your surgeon describes it, and the surgeon's verified credentials.

  • Surgeon reviews every medical statement
  • Show credentials that can be verified
  • Use consented results with honest captions
  • Track consultations from the page separately

Free calculator

What could extra search visitors be worth?

Use your own numbers. This is simple maths to help you decide, not a forecast or promise of results.

Enquiries a month
15
New clients a month
4.5
Revenue a month
$6,750
Return on fee
4.5x

You would cover the fee with 1 new client a month.

Check my numbers with you

Our working standards

Truthful claims only

We publish only services, credentials, results and reviews your team can verify. No invented case studies, fake locations, purchased reviews or paid ranking links. Media Strategy Lab delivers remotely and does not claim an office in your market.

You keep ownership

Your website, Google Business Profile, analytics and content stay yours. We work through approved access and document every change so another team could pick it up.

Custom scope, no guarantees

We agree deliverables and a monthly fee after reviewing your site and market. SEO results vary and take sustained work. We do not guarantee rankings, enquiry volume or revenue.

Questions

Can you guarantee first-page rankings for plastic surgery keywords?

No. Competition varies by city and procedure. We improve content, credibility and local signals and report progress honestly against an agreed baseline.

Do you write medical content?

We draft patient-friendly copy, but your surgeons or clinical team review and approve every medical claim before publishing.

Can you help with med spa services too?

Yes. Non-surgical treatments often need separate pages. See our med spa SEO service for that scope.

How is the monthly fee set?

Number of procedures, locations, existing site quality and content volume determine the quote. Share your goals and budget and we will propose a scope.

Related services

Further reading

Don't see the scope you need?

Tell us about your website, market and goals. We'll discuss a custom plan before you commit.

Request a custom quote