SEO for funeral homes
Be easy to find on a family's hardest day.
Families searching for a funeral home are often grieving and short on time. They want to know you are nearby, what services you offer, roughly what they cost and who to call right now. Independent funeral homes increasingly compete with large groups and online cremation providers. We help you answer those questions clearly and respectfully, publish your price information in line with the FTC Funeral Rule, and keep your Maps profile and obituaries working for you.
Who it's for: Independent and family owned funeral homes, cremation providers and cemeteries in the US and Canada.
Clear scope · No ranking guarantees · Remote US, Canada & UK support
Speak with us today
Sound familiar?
- Online cremation brands appear above you for local searches.
- Families call asking basic questions your site could answer.
- Pre-planning enquiries are rare.
How we help you
Service pages
Traditional funerals, cremation, memorial services, green burial and veteran services explained in plain, gentle language.
Price transparency
Price information presented in line with the FTC Funeral Rule and any state requirements you confirm.
Pre-planning content
Clear pages and guides for families planning ahead, which is where long term relationships begin.
Obituaries and Maps
Well structured obituary pages and an accurate profile for each real location.
How it works
- 01
Share services, locations and pricing
- 02
Audit your site, Maps and obituary setup
- 03
Publish service and pre-planning pages
- 04
Review calls and arrangements monthly
Practical planning example
A what to do first page
Illustrative plan, not client results: a calm page explaining the first steps after a death at home or in hospital, with your phone number answered at all hours if true.
- Follow FTC Funeral Rule
- Use respectful language
- Keep hours truthful
- Get family consent for content
Free calculator
What could extra search visitors be worth?
Use your own numbers. This is simple maths to help you decide, not a forecast or promise of results.
- Enquiries a month
- 15
- New clients a month
- 4.5
- Revenue a month
- $6,750
- Return on fee
- 4.5x
You would cover the fee with 1 new client a month.
Check my numbers with youOur working standards
Truthful claims only
We publish only services, licences, credentials, reviews and results your business can verify. No invented case studies, fake locations, purchased reviews or paid ranking links. Media Strategy Lab works remotely and does not claim an office in your market.
You keep ownership
Your website, Google Business Profile, analytics and content stay yours. We work through approved access and document every change.
Custom scope, no guarantees
We agree deliverables and a monthly fee after reviewing your site and market. SEO takes sustained work and results vary. We do not guarantee rankings, leads or revenue.
Questions
Is SEO appropriate for a funeral home?
Yes, when it is about helping families find accurate information quickly. We avoid pushy tactics.
Should we publish prices online?
Many families now expect it, and some states require it. We follow the rules that apply to you.
Do obituaries help search?
They bring visits from your community and can strengthen your local presence when published well.
How is the monthly fee set?
By your service area, the number of locations and how much content is needed. SEO plans start at $1,500 a month. Share your budget and we will propose an honest scope.
Further reading
Don't see the scope you need?
Tell us about your website, market and goals. We'll discuss a custom plan before you commit.
Request a custom quote