Media Strategy Lab

Personal injury law firm SEO

Be found when injured people search.

Someone hurt in a crash searches fast and often on a phone. They want to know if a firm handles their type of case, works where they live and how a free consultation works. We build case-type pages, strengthen attorney credibility and improve local visibility for your real offices, then track which cases come through search so you can judge SEO by signed matters, not just clicks.

Who it's for: Personal injury, auto accident, trucking, workplace injury and premises liability firms in the US and Canada.

Clear scope · No ranking guarantees · Remote US, Canada & UK support

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Sound familiar?

  • One generic practice-area page tries to rank for every injury type.
  • Expensive paid clicks carry most of the caseload.
  • Intake cannot tell which enquiries came from organic search.

How we help you

Case-type architecture

Separate pages for the case types you actually take, such as car accidents, truck accidents or slip and fall, each explaining the process, what to bring to a consultation and the firm's real experience. No invented verdicts or settlement figures.

Attorney trust signals

Accurate attorney bios, bar admissions and verifiable results the firm approves for publication, with disclaimers your jurisdiction requires. State attorney advertising rules guide what can be said.

Local visibility for real offices

Optimize Google Business Profiles for each staffed office and build helpful pages for the counties you serve. We do not create virtual offices or fake addresses, which risk suspension.

Intake and case tracking

Tag forms and calls by source and case type, and work with your intake team to record which enquiries become signed cases. That lets you compare organic search with paid campaigns fairly.

How it works

  1. 01

    Share your case types, offices and intake process

  2. 02

    Audit pages, profiles and competitor coverage

  3. 03

    Publish attorney-approved case-type content

  4. 04

    Review signed cases by source each month

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Practical planning example

From one injury page to a case-type hub

Illustrative plan, not client results: a firm with one injury page splits it into truck, car and motorcycle accident pages, each written to answer what an injured person needs to know before calling.

  • Attorney approves every legal statement
  • Add required advertising disclaimers
  • Link each page to a clear consultation path
  • Track cases by page and source

Free calculator

What could extra search visitors be worth?

Use your own numbers. This is simple maths to help you decide, not a forecast or promise of results.

Enquiries a month
15
New clients a month
4.5
Revenue a month
$6,750
Return on fee
4.5x

You would cover the fee with 1 new client a month.

Check my numbers with you

Our working standards

Truthful claims only

We publish only services, credentials, results and reviews your team can verify. No invented case studies, fake locations, purchased reviews or paid ranking links. Media Strategy Lab delivers remotely and does not claim an office in your market.

You keep ownership

Your website, Google Business Profile, analytics and content stay yours. We work through approved access and document every change so another team could pick it up.

Custom scope, no guarantees

We agree deliverables and a monthly fee after reviewing your site and market. SEO results vary and take sustained work. We do not guarantee rankings, enquiry volume or revenue.

Questions

Is personal injury SEO worth it?

For many firms it lowers dependence on costly paid clicks over time, but results vary by market and competition. We set an honest baseline and review signed cases, not vanity traffic.

Do you follow attorney advertising rules?

We draft with your jurisdiction's rules in mind, but the firm's attorneys approve all content. This service is not legal advice.

Can you also run Meta ads for our firm?

Yes, separately. See our Facebook ads for lawyers service. Ad spend is not included in SEO fees.

What affects the price?

Number of case types, offices, competition in your market and content volume. Share your budget and we will propose a scope.

Related services

Further reading

Don't see the scope you need?

Tell us about your website, market and goals. We'll discuss a custom plan before you commit.

Request a custom quote