Media Strategy Lab

Law firm websites

A law firm website built for case intake.

People who need a lawyer are often stressed and comparing several firms on a phone. They want to know quickly whether you handle their type of matter, who they will speak to and how to reach you. We design law firm websites with a dedicated page for each practice area, real attorney profiles, clear contact options and intake forms that avoid collecting confidential details too early. SEO structure, schema and tracking are built in from launch.

Who it's for: Personal injury, family, criminal defence, immigration, estate planning and employment law firms in the US and Canada.

Clear scope · No ranking guarantees · Remote US, Canada & UK support

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Sound familiar?

  • A generic practice areas page tries to rank for every type of case.
  • The site is slow and hard to use on mobile.
  • No one knows which pages bring signed cases.

How we help you

Practice area architecture

Separate pages for each matter type you handle, such as car accidents, truck accidents and workplace injuries, with the process, timelines and questions clients ask.

Attorney profiles and trust signals

Bar admissions, experience and verified results only where your jurisdiction allows them, with required disclaimers. Every claim is approved by the firm.

Safe intake forms

Forms and chat that collect contact details and matter type without inviting privileged information before a conflict check.

Case source tracking

Call and form tracking by practice area so you can see which pages produce consultations and, with your input, signed cases.

How it works

  1. 01

    Share practice areas, offices and attorneys

  2. 02

    Approve the page plan and quote

  3. 03

    Design, write and attorney-review copy

  4. 04

    Launch with intake tracking

Speak with us today

Practical planning example

An injury firm splitting one page into many

Illustrative plan, not client results: a firm replaces a single personal injury page with dedicated pages for car, truck, motorcycle and slip-and-fall cases in the areas it serves.

  • One page per case type
  • Required disclaimers in place
  • No confidential data in forms
  • Consultations tracked by page

Free calculator

What could extra search visitors be worth?

Use your own numbers. This is simple maths to help you decide, not a forecast or promise of results.

Enquiries a month
15
New clients a month
4.5
Revenue a month
$6,750
Return on fee
4.5x

You would cover the fee with 1 new client a month.

Check my numbers with you

Our working standards

SEO is built in, not bolted on

Page structure, headings, schema, internal links, speed and redirects are planned before design starts. We do not hand over a pretty site and leave search for later.

Truthful content only

We publish only services, credentials, reviews and results you can verify. No invented testimonials, stock team photos presented as staff, fake offices or purchased links. Media Strategy Lab works remotely.

Custom quote, no guarantees

Build cost and any ongoing SEO fee are quoted after we review your goals, pages and current site. Rankings and enquiries are never guaranteed.

Questions

Do you follow attorney advertising rules?

We draft with ABA Model Rules and your state bar or provincial law society guidance in mind, but an attorney at your firm approves all content. We are not legal advisers.

Can you redesign without losing our rankings?

We map every ranking URL to a redirect, keep content that performs and monitor Search Console after launch.

Do you build sites for UK solicitors?

Yes. See our solicitor web design service, which covers SRA transparency information.

What does a law firm website cost?

It depends on practice areas, offices and features. We provide a custom quote after a short call.

Related services

Further reading

Don't see the scope you need?

Tell us about your website, market and goals. We'll discuss a custom plan before you commit.

Request a custom quote