Media Strategy Lab

Google Maps SEO services

Help nearby customers find and choose you.

A map result has to do more than show your name. Customers check whether you handle their problem, are open when they need you and can be contacted without friction. We connect your Google Business Profile to accurate business information and useful website pages, then measure the enquiries you can actually follow up.

Who it's for: Customer-facing shops, clinics and eligible service-area businesses in the US, Canada, UK and other agreed markets. Remote delivery, not a local office network.

Clear scope · No ranking guarantees · Remote US, Canada & UK support

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Sound familiar?

  • Your profile lists outdated services, hours or an old website.
  • People open your listing but cannot tell if your business fits their need.
  • Calls and direction requests are reported as if they were completed sales.

How we help you

Eligibility & ownership

Start with who owns the profile and whether the location qualifies. We review duplicates, business names and address visibility. A plumber who visits customers should not expose a home address as a showroom; an online-only consultancy should not create a pretend storefront.

Category & service fit

Choose the most specific available primary category for your core business and relevant additional categories, not every phrase you want to rank for. Verify opening hours, appointment links, services and customer-facing details against your actual operation.

The page behind the map

A listing for a clinic should lead to clear appointment information; a contractor's listing should explain accepted jobs and coverage. We improve those pages and contact paths rather than treating profile fields as a substitute for a helpful website.

Reviews & reporting

Create a neutral request process for genuine customer reviews, without incentives or positive-only filtering. Add approved campaign tags to website links and review available profile interactions alongside qualified forms and calls. Direction requests are intent signals, not confirmed visits.

How it works

  1. 01

    Share your website, profile link and real operating model

  2. 02

    Review eligibility, accuracy and the customer journey

  3. 03

    Approve listing and landing-page improvements

  4. 04

    Compare discovery with qualified enquiries each month

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Practical planning example

A service-area profile is not a storefront

Illustrative audit: a mobile repair company has an old residential address displayed, no service detail and a homepage contact form that asks nothing about the job. The priority is an accurate profile and a usable repair enquiry, not more listings at rented addresses.

  • Confirm whether customers are served at the address
  • Hide the address when required for a service-area business
  • Connect the listing to actual repair and coverage details
  • Separate enquiries from jobs accepted by the team

Free calculator

What could extra search visitors be worth?

Use your own numbers. This is simple maths to help you decide, not a forecast or promise of results.

Enquiries a month
15
New clients a month
4.5
Revenue a month
$6,750
Return on fee
4.5x

You would cover the fee with 1 new client a month.

Check my numbers with you

Our working standards

Your business stays yours

You retain ownership of your website, profile and analytics. We work through approved access, document changes and ask your team to verify services, credentials and availability before publication. Media Strategy Lab delivers remotely; we do not claim an office in your target market.

Accurate discovery, not shortcuts

No fake locations, purchased reviews, keyword-stuffed business names, bulk city swaps or paid ranking links. Profiles must meet Google's eligibility rules. Online-only businesses are not eligible for a Google Business Profile simply because they want local clients.

Scope before promises

We agree deliverables and a custom monthly fee after reviewing your website and market. SEO takes ongoing work and results vary. No guaranteed map-pack position, enquiry volume or revenue. Separate advertising, redevelopment and third-party costs require approval.

Questions

Can you guarantee a place in Google's local three-pack?

No. Google describes local ranking in terms of relevance, distance and prominence. We can improve information and website quality, but cannot change the searcher's location or purchase a better organic position.

Can you create profiles in cities where we have no office?

No. Each profile must meet Google's real-business eligibility rules. Service-area coverage is not permission to create virtual branches. We review your actual operating model before recommending a profile structure.

Are Google Maps ads part of this service?

This is organic local-search work. Google Ads can be discussed separately where suitable; advertising spend and management are not included in the SEO quote.

What do you need for a custom quote?

Send your website, profile link, number of real locations, core services and target market. We will agree access, priorities, deliverables and a monthly fee before work begins.

Related services

Further reading

Don't see the scope you need?

Tell us about your website, market and goals. We'll discuss a custom plan before you commit.

Request a custom quote