SEO for family law firms
Be the calm answer on a hard day.
People searching for a family lawyer are often frightened, angry or exhausted. They search specific questions first: how custody works in their state, what happens to the house, how long a divorce takes. The firm that answers those questions clearly and kindly earns the consultation. We build that content, keep it within your state's lawyer advertising rules, and track which pages produce qualified consultations.
Who it's for: Divorce, custody, child support, adoption and mediation attorneys and family law firms in the US.
Clear scope · No ranking guarantees · Remote US, Canada & UK support
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Sound familiar?
- Directories and lead sellers take the top results for 'divorce lawyer near me'.
- Your practice area page is one paragraph covering everything.
- Consultations come in but many are outside your area or budget.
How we help you
Practice area pages
Separate pages for divorce, contested custody, child support, modification, adoption and mediation, each explaining the process in your state in plain language.
State-specific answers
Pages answering real questions about your state's rules, like residency requirements and waiting periods, reviewed by your attorneys before publishing.
Bar-compliant trust signals
Attorney bios, bar admissions and client reviews presented within your state's rules, with no guarantees of outcomes.
Intake quality tracking
Forms that ask county and matter type, plus call tracking, so you see which pages bring cases you actually want.
How it works
- 01
Share practice areas, counties and ideal cases
- 02
Audit your site, Maps profile and competitors
- 03
Publish reviewed practice and question pages
- 04
Review qualified consultations monthly
Practical planning example
A custody page parents trust
Illustrative plan, not client results: a page explaining how your state's courts weigh custody factors, what to bring to a first meeting and how fees work.
- Attorney review before publishing
- No outcome promises
- Follow state advertising rules
- Ask county in the form
Free calculator
What could extra search visitors be worth?
Use your own numbers. This is simple maths to help you decide, not a forecast or promise of results.
- Enquiries a month
- 15
- New clients a month
- 4.5
- Revenue a month
- $6,750
- Return on fee
- 4.5x
You would cover the fee with 1 new client a month.
Check my numbers with youOur working standards
Truthful claims only
We publish only services, licences, credentials, reviews and results your business can verify. No invented case studies, fake locations, purchased reviews or paid ranking links. Media Strategy Lab works remotely and does not claim an office in your market.
You keep ownership
Your website, Google Business Profile, analytics and content stay yours. We work through approved access and document every change.
Custom scope, no guarantees
We agree deliverables and a monthly fee after reviewing your site and market. SEO takes sustained work and results vary. We do not guarantee rankings, leads or revenue.
Questions
Is family law SEO competitive?
In big metros, yes. Semrush shows the agency side of this search is less crowded, and in many counties firms with specific, helpful pages still have room.
Do you follow lawyer advertising rules?
Yes. Your firm approves every page, and we avoid guarantees, unverifiable superlatives and testimonials that your state restricts.
Can you also handle Facebook ads?
Yes, separately. Paid ads cover Meta and Google Ads only, within platform and bar rules.
How is the monthly fee set?
By your service area, the number of counties and practice areas and how much content is needed. SEO plans start at $1,500 a month. Share your budget and we will propose an honest scope.
Related services
Further reading
Don't see the scope you need?
Tell us about your website, market and goals. We'll discuss a custom plan before you commit.
Request a custom quote