Media Strategy Lab

Canadian law firm SEO

Be the firm Canadians find first.

Canadians searching for a lawyer usually describe their problem, such as a real estate closing, a separation, a wrongful dismissal or a work permit, and add their city. We build practice pages that answer those questions in plain language, follow your law society's marketing rules and present lawyer credentials accurately. Then we track which enquiries become retainers.

Who it's for: Small and mid-sized law firms across Canada: real estate, family, employment, immigration, personal injury and business law.

Clear scope · No ranking guarantees · Remote US, Canada & UK support

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Sound familiar?

  • Lawyer directories and large national firms rank for your city.
  • Practice pages are short and do not explain process or fees.
  • Intake cannot see which enquiries came from organic search.

How we help you

Practice pages by matter type

Separate pages for each matter type you take, explaining the process, what to bring to a consultation and how fees work. Lawyers approve every legal statement.

Law society aware marketing

Copy follows the marketing rules of your law society, such as restrictions on specialist claims and testimonials. We draft; the firm approves.

City and bilingual visibility

Google Business Profiles for each staffed office, helpful pages for the communities you serve, and French or multilingual pages where your lawyers serve those clients.

Intake to retainer tracking

Tag calls and forms by practice area and source, and agree how intake records which enquiries become retained matters.

How it works

  1. 01

    Share practice areas, offices and languages

  2. 02

    Audit pages, profiles and directories

  3. 03

    Publish lawyer-approved practice content

  4. 04

    Review retainers by source each month

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Practical planning example

A wrongful dismissal page that informs

Illustrative brief, not client results: a firm adds a page explaining provincial employment standards versus common law notice, what documents to gather and how a consultation works.

  • Lawyer approves every legal point
  • Avoid restricted specialist claims
  • Explain fees and consultations
  • Track enquiries by practice area

Free calculator

What could extra search visitors be worth?

Use your own numbers. This is simple maths to help you decide, not a forecast or promise of results.

Enquiries a month
15
New clients a month
4.5
Revenue a month
$6,750
Return on fee
4.5x

You would cover the fee with 1 new client a month.

Check my numbers with you

Our working standards

Truthful claims only

We publish only services, credentials, reviews and results your team can verify. No invented case studies, fake local offices, purchased reviews or paid ranking links. Media Strategy Lab works remotely and does not claim an office in the UK or Canada.

Your regulator comes first

Professional and advertising rules in your country and sector decide what can be said. Your qualified staff approve regulated statements before anything is published. This is marketing support, not legal or compliance advice.

Custom scope, no guarantees

We agree deliverables and a monthly fee after reviewing your site and market. SEO takes sustained work and results vary. We do not guarantee rankings, enquiries or revenue.

Questions

Do you follow law society marketing rules?

We draft with your law society's rules and the FLSC Model Code in mind, but a lawyer at your firm approves all content. This is not legal advice.

Can you build French pages for Quebec or bilingual practices?

Yes, where your lawyers provide services in French. Pages are reviewed by a fluent member of your team.

Do you have separate pages for immigration or personal injury firms?

Yes. See our immigration lawyer and personal injury SEO pages for those specific practices.

What does it cost?

Practice areas, offices, languages and competition decide the scope. Share your budget and we will propose a monthly fee in CAD or USD.

Related services

Further reading

Don't see the scope you need?

Tell us about your website, market and goals. We'll discuss a custom plan before you commit.

Request a custom quote