Media Strategy Lab

Legal client intake

Intake that qualifies cases before they reach your calendar.

Law firms lose cases in the gap between the first website visit and the first consultation. Generic contact forms collect a name and a vague message, then staff play phone tag. We build intake flows on your own site that ask the right questions for each practice area, screen out matters you do not take, collect conflict check details and let qualified prospects book a consultation. Paired with local legal SEO, it turns search visits into organised, ready to review leads.

Who it's for: Personal injury, family, immigration, criminal defence, estate planning and employment law firms in the US, UK and Canada.

Clear scope · No ranking guarantees · Remote US, Canada & UK support

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Sound familiar?

  • Contact forms send unqualified enquiries to busy attorneys.
  • Staff spend hours on calls for matters you do not handle.
  • Prospects share confidential details before a conflict check.

How we help you

Practice area screening

Different questions for each matter type, with polite routing for cases outside your practice.

Conflict check fields

Collect opposing party names and basics without inviting privileged details too early.

Consultation booking

Qualified prospects book directly into attorney calendars, with reminders by email or text.

Intake dashboard

A private view of every lead, its status and source so you know which pages and campaigns produce cases.

How it works

  1. 01

    Review your intake script and practice areas

  2. 02

    Design screening logic with your team

  3. 03

    Build, test and connect calendars

  4. 04

    Grow traffic with local legal SEO

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Practical planning example

A personal injury intake flow

Illustrative plan, not client results: accident type, date, injuries treated, insurance status and conflict check names, then booking.

  • Attorney approves questions
  • Clear no attorney client relationship notice
  • Encrypted storage
  • Track cases by source

Free calculator

What could extra search visitors be worth?

Use your own numbers. This is simple maths to help you decide, not a forecast or promise of results.

Enquiries a month
15
New clients a month
4.5
Revenue a month
$6,750
Return on fee
4.5x

You would cover the fee with 1 new client a month.

Check my numbers with you

Our working standards

Built for your brand

Booking flows, intake forms and portals live on your own domain and match your fonts, colours and tone, instead of a generic third party widget.

You keep ownership

Your code, data, domain and accounts stay yours. We document the build and hand over access at any time.

Custom scope, no guarantees

We quote after a scoping call. Media Strategy Lab works remotely and does not claim an office in your city. We do not guarantee rankings, leads or revenue.

Questions

Will this replace Clio or our case management system?

No. It handles the website side of intake and can pass leads to your case management tool where it offers an integration.

Is the data secure?

Submissions are encrypted, access is limited to your team and we avoid sending details to ad or analytics platforms.

Does it follow bar rules?

We add the disclaimers you approve and follow your guidance. Your firm remains responsible for ethics compliance.

How is the price set?

App builds are quoted per project based on practice areas, screening logic and integrations. Ongoing local SEO plans start at $1,500 a month. Share your budget and we will propose an honest scope.

Related services

Further reading

Don't see the scope you need?

Tell us about your website, market and goals. We'll discuss a custom plan before you commit.

Request a custom quote