HVAC marketing agency
Fill the schedule in every season.
HVAC demand swings hard. Emergency AC calls spike in the first heat wave, furnace calls in the first cold snap, and the shoulder months go quiet unless you sell maintenance plans and replacements. A good HVAC marketing agency plans around that curve. We combine local SEO and Google Maps for steady organic calls with Google Ads and Meta ads for the peaks, and report on booked jobs rather than clicks.
Who it's for: Residential and light commercial HVAC contractors, heating and cooling companies and HVAC plus plumbing shops in the US and Canada.
Clear scope · No ranking guarantees · Remote US, Canada & UK support
Speak with us today
Sound familiar?
- You pay for ads in peak season and get nothing when you switch them off.
- Lead sellers resell the same homeowner to three competitors.
- Your previous agency reported impressions while your techs sat idle in April.
How we help you
Seasonal SEO calendar
AC repair, furnace repair, heat pump and indoor air quality pages published before each season, with your real response times and service area.
Google Maps for emergency calls
Accurate categories, emergency hours only if you staff them, job photos and a review routine your techs can run from the truck.
Google Ads and Meta ads for peaks
Search ads for emergency terms during spikes, and Meta ads for maintenance plans and replacement offers in the shoulder months. Paid ads cover Meta and Google only.
Booked-job reporting
Call tracking and form tracking matched against your dispatch software, so you see cost per booked job, not cost per click.
How it works
- 01
Share your service area, seasons and job values
- 02
Audit your site, Maps profile, ads and competitors
- 03
Launch the seasonal SEO and ads plan
- 04
Review booked jobs and spend every month
Practical planning example
Selling maintenance plans in the quiet months
Illustrative plan, not client results: a maintenance plan page with clear pricing, a spring tune-up offer promoted to past customers on Meta, and reviews that mention the plan.
- State plan price and visits
- Show emergency hours only if staffed
- List your licence number
- Track calls to booked jobs
Free calculator
What could extra search visitors be worth?
Use your own numbers. This is simple maths to help you decide, not a forecast or promise of results.
- Enquiries a month
- 15
- New clients a month
- 4.5
- Revenue a month
- $6,750
- Return on fee
- 4.5x
You would cover the fee with 1 new client a month.
Check my numbers with youOur working standards
Truthful claims only
We publish only services, licences, credentials, reviews and results your business can verify. No invented case studies, fake locations, purchased reviews or paid ranking links. Media Strategy Lab works remotely and does not claim an office in your market.
You keep ownership
Your website, Google Business Profile, analytics and content stay yours. We work through approved access and document every change.
Custom scope, no guarantees
We agree deliverables and a monthly fee after reviewing your site and market. SEO takes sustained work and results vary. We do not guarantee rankings, leads or revenue.
Questions
Should an HVAC company run SEO or ads first?
Usually both, at different weights. Ads cover the urgent peaks while SEO builds calls you do not pay per click for. We set the split from your budget and season.
Do you sell shared HVAC leads?
No. Every call and form goes only to your business through your own website and profile.
Can you work with ServiceTitan or Housecall Pro?
We can match tracked calls and forms against job data exported from your dispatch software so reporting reflects booked work.
How is the monthly fee set?
By your service area, whether ads are included and how much content is needed. SEO plans start at $1,500 a month. Share your budget and we will propose an honest scope.
Related services
Further reading
Don't see the scope you need?
Tell us about your website, market and goals. We'll discuss a custom plan before you commit.
Request a custom quote