Solar marketing agency
Own your solar leads instead of buying them.
Many solar installers depend on purchased leads that are shared with several competitors. Building your own demand costs effort up front but gives you exclusive enquiries from homeowners in your territory. We combine local SEO for solar, battery and EV searches with Google Ads and Meta ads that use your real installs, and we keep savings and incentive claims accurate so you avoid complaints and wasted calls.
Who it's for: Residential and commercial solar installers, battery storage installers and roofing companies offering solar in the US and Canada.
Clear scope · No ranking guarantees · Remote US, Canada & UK support
Speak with us today
Sound familiar?
- Bought leads are shared, stale or never answer.
- Ads attract renters and people expecting free panels.
- Competitors make savings promises you will not match.
How we help you
Local solar pages
Pages for each territory covering utility rules, net metering and incentives you confirm are current.
Google Ads and Meta ads
Search ads on install terms and Meta ads featuring your real projects, with questions that filter out renters. Paid ads cover Meta and Google only.
Accurate savings content
Estimates explained with assumptions shown, never "free solar" or guaranteed bill savings.
Battery and EV add ons
Content for storage and charger searches that increase job value.
How it works
- 01
Share territories, offers and close rates
- 02
Audit your site, Maps and ads
- 03
Launch local pages and filtered ads
- 04
Review appointments and installs monthly
Practical planning example
A territory page that qualifies homeowners
Illustrative plan, not client results: a page covering local utility rules, current incentives, an example system and a roof check form.
- Confirm incentives are current
- Show licence details
- Avoid free solar wording
- Track leads to signed contracts
Free calculator
What could extra search visitors be worth?
Use your own numbers. This is simple maths to help you decide, not a forecast or promise of results.
- Enquiries a month
- 15
- New clients a month
- 4.5
- Revenue a month
- $6,750
- Return on fee
- 4.5x
You would cover the fee with 1 new client a month.
Check my numbers with youOur working standards
Truthful claims only
We publish only services, licences, credentials, reviews and results your business can verify. No invented case studies, fake locations, purchased reviews or paid ranking links. Media Strategy Lab works remotely and does not claim an office in your market.
You keep ownership
Your website, Google Business Profile, analytics and content stay yours. We work through approved access and document every change.
Custom scope, no guarantees
We agree deliverables and a monthly fee after reviewing your site and market. SEO takes sustained work and results vary. We do not guarantee rankings, leads or revenue.
Questions
How is this different from solar SEO?
Our solar SEO page covers organic and Maps work. This plan adds Google Ads and Meta ads planned around the same territories.
Are the leads exclusive?
Yes. Every enquiry goes only to your business. We do not sell or share leads.
Can you promise a cost per lead?
No. We share realistic ranges after reviewing your market and report actual costs monthly.
How is the monthly fee set?
By your service area, whether ads are included and how much content is needed. SEO plans start at $1,500 a month. Share your budget and we will propose an honest scope.
Further reading
Don't see the scope you need?
Tell us about your website, market and goals. We'll discuss a custom plan before you commit.
Request a custom quote