Media Strategy Lab

SEO for mortgage brokers

Reach buyers before they go to the big bank.

Borrowers research mortgages long before they apply. They search first time buyer programs, FHA and VA loans, self employed mortgages and refinancing, often with a city. Big lenders own the generic terms, but a broker with clear, accurate local guides can earn those specific searches. We write compliant content your compliance team approves, avoid rate promises, and show your licence details plainly.

Who it's for: Independent mortgage brokers, loan officers and small lending teams in the US, plus brokers in Canada and the UK.

Clear scope · No ranking guarantees · Remote US, Canada & UK support

Speak with us today

Sound familiar?

  • Big lenders and comparison sites take every rate search.
  • Referrals from agents slow down with the market.
  • Compliance worries keep your site thin.

How we help you

Loan type pages

First time buyer, FHA, VA, jumbo, self employed and refinance pages, with your licence information visible.

Local buyer guides

Down payment assistance and local programs you confirm are current, which buyers search often.

Compliance first

No advertised rates or terms without required disclosures, and every page approved by your team.

Agent partner content

Pages and resources that help real estate agents refer to you.

How it works

  1. 01

    Share loan types, licences and markets

  2. 02

    Audit your site and competitors

  3. 03

    Publish approved guides and pages

  4. 04

    Review applications monthly

Speak with us today

Practical planning example

A first time buyer guide

Illustrative plan, not client results: a city guide covering local assistance programs, typical steps and a pre-approval form, reviewed by compliance.

  • Show NMLS or licence number
  • Add required disclosures
  • Confirm programs are current
  • Avoid rate promises

Free calculator

What could extra search visitors be worth?

Use your own numbers. This is simple maths to help you decide, not a forecast or promise of results.

Enquiries a month
15
New clients a month
4.5
Revenue a month
$6,750
Return on fee
4.5x

You would cover the fee with 1 new client a month.

Check my numbers with you

Our working standards

Truthful claims only

We publish only services, licences, credentials, reviews and results your business can verify. No invented case studies, fake locations, purchased reviews or paid ranking links. Media Strategy Lab works remotely and does not claim an office in your market.

You keep ownership

Your website, Google Business Profile, analytics and content stay yours. We work through approved access and document every change.

Custom scope, no guarantees

We agree deliverables and a monthly fee after reviewing your site and market. SEO takes sustained work and results vary. We do not guarantee rankings, leads or revenue.

Questions

Can brokers rank against big lenders?

For loan type plus city and local program searches, often yes. Generic rate searches are much harder.

Do you handle compliance?

We write carefully and follow advertising rules, but your compliance team approves everything before it goes live.

Do you run ads?

We can add Google Ads and Meta ads, which have special rules for financial products. Paid ads cover Meta and Google only.

How is the monthly fee set?

By your service area, the number of markets and loan types and how much content is needed. SEO plans start at $1,500 a month. Share your budget and we will propose an honest scope.

Related services

Further reading

Don't see the scope you need?

Tell us about your website, market and goals. We'll discuss a custom plan before you commit.

Request a custom quote