SEO for solar companies
Reach homeowners researching solar.
Solar buyers research for a long time. They compare installers, read about incentives, financing and batteries, and want to know who will service the system later. We build install, battery and commercial pages that answer those questions accurately, keep incentive information current with sources, and track consultation requests so you can measure search against the cost of purchased leads.
Who it's for: Residential and commercial solar installers, battery storage companies and regional solar contractors in the US, Canada and UK.
Clear scope · No ranking guarantees · Remote US, Canada & UK support
Speak with us today
Sound familiar?
- Most leads are bought from shared lead marketplaces.
- Incentive content on your site is out of date.
- Pages do not explain installation, warranties or servicing clearly.
How we help you
Install and product pages
Clear pages for residential solar, batteries, EV chargers and commercial installs, explaining process, timelines your team confirms, warranties and servicing. No invented savings figures.
Sourced incentive guides
Incentive, rebate and net metering guides that link to official sources, show a last-reviewed date and are updated when rules change. Savings examples are labelled as estimates.
Local installer visibility
Accurate Google Business Profiles for real offices or service areas, genuine customer reviews and helpful pages for regions you actually install in.
Consultation tracking
Track site surveys and consultation requests from search, and compare cost per qualified consultation with bought leads. That makes the SEO investment easy to judge.
How it works
- 01
Share your products, regions and lead costs
- 02
Audit pages, incentive content and profiles
- 03
Publish sourced, approved improvements
- 04
Compare search consultations with bought leads
Practical planning example
Replacing an outdated incentive page
Illustrative plan, not client results: an installer's tax credit page still cites old rules. We rebuild it with official sources, a review date and a clear consultation path.
- Link incentives to official sources
- Label savings as estimates
- Show warranty and servicing details
- Track consultations from the guide
Free calculator
What could extra search visitors be worth?
Use your own numbers. This is simple maths to help you decide, not a forecast or promise of results.
- Enquiries a month
- 15
- New clients a month
- 4.5
- Revenue a month
- $6,750
- Return on fee
- 4.5x
You would cover the fee with 1 new client a month.
Check my numbers with youOur working standards
Truthful claims only
We publish only services, credentials, results and reviews your team can verify. No invented case studies, fake locations, purchased reviews or paid ranking links. Media Strategy Lab delivers remotely and does not claim an office in your market.
You keep ownership
Your website, Google Business Profile, analytics and content stay yours. We work through approved access and document every change so another team could pick it up.
Custom scope, no guarantees
We agree deliverables and a monthly fee after reviewing your site and market. SEO results vary and take sustained work. We do not guarantee rankings, enquiry volume or revenue.
Questions
Does SEO work for solar companies?
It can reduce reliance on shared purchased leads, which are often sold to several installers. Results depend on region and competition; we do not guarantee rankings.
Do you promise savings figures for customers?
No. We present savings as clearly labelled estimates and point to official incentive sources.
Can you run Meta ads for solar?
Yes, separately. Paid campaigns and ad spend are scoped outside the SEO fee.
What does solar SEO cost?
It depends on regions, products and content needs. Share your budget and we will propose a scope.
Further reading
Don't see the scope you need?
Tell us about your website, market and goals. We'll discuss a custom plan before you commit.
Request a custom quote