SEO ROI calculator
Is SEO worth it for your business?
Before paying for SEO, check whether the maths works. Enter how many extra visitors you might get from search, how many usually enquire, how many you hire and what a client is worth. The calculator shows enquiries, new clients, revenue and how many clients would cover the monthly fee. Use honest numbers from your own business; it is a decision aid, not a forecast.
Who it's for: Local service businesses, clinics, law firms and trades deciding whether an SEO budget makes sense.
Clear scope · No ranking guarantees · Remote US, Canada & UK support
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Sound familiar?
- You have been quoted for SEO but cannot tell if it will pay for itself.
- You do not know what one extra enquiry is worth.
- Past agencies reported rankings, not clients.
How we help you
Work out break even
See how many new clients a month would cover the fee, so you can judge risk before you start.
Realistic inputs
Many service websites convert roughly 2 to 5% of visitors into calls or forms. Your own data beats any average.
Free numbers check
Send us your figures and we will tell you honestly if SEO, Google Ads or Meta ads looks like a better first step.
Report what matters
If you hire us, we track enquiries and booked clients, not just positions.
How it works
- 01
Enter your own numbers
- 02
See the break even point
- 03
Send us the result
- 04
Get an honest recommendation
Free calculator
What could extra search visitors be worth?
Use your own numbers. This is simple maths to help you decide, not a forecast or promise of results.
- Enquiries a month
- 15
- New clients a month
- 4.5
- Revenue a month
- $6,750
- Return on fee
- 4.5x
You would cover the fee with 1 new client a month.
Check my numbers with youOur working standards
Truthful claims only
No invented case studies, ranking guarantees or claims about other agencies. Media Strategy Lab works remotely.
You keep ownership
Your website, domain, Google Business Profile, analytics and ad accounts stay in your name.
Custom scope, no guarantees
SEO plans start at $1,500 a month. Results vary and we do not guarantee rankings, leads or revenue.
Questions
How do you calculate SEO ROI?
Multiply extra visitors by the share who enquire, then by the share you hire, then by average client value. Compare that monthly revenue with the monthly fee. The calculator does this for you.
What is a good conversion rate?
For service websites, 2 to 5% of visitors making a call or form enquiry is a common range. It depends on your offer, page and phone handling.
How long before SEO pays back?
Often several months, because rankings build gradually. That is why we suggest checking break even before you start. We do not guarantee results.
How much does SEO cost?
Our plans start at $1,500 a month, with SEO Growth at $2,995 and Scale at $4,995. New brands get 50% off the first 3 months.
Related services
Further reading
Don't see the scope you need?
Tell us about your website, market and goals. We'll discuss a custom plan before you commit.
Request a custom quote