Small business software
Software that fits how your business works.
Small businesses usually choose between a pile of subscriptions that almost fit and an agency quote sized for an enterprise. There is a middle option: a focused web app that solves one expensive problem, such as booking, quoting, scheduling crews or tracking jobs, built quickly and owned by you. We scope small, ship a first version fast and extend it only when it pays off. Because we also run local SEO, your new tool can be part of how customers find and buy from you.
Who it's for: Owner led service businesses, clinics, trades, studios and professional firms with 1 to 50 staff.
Clear scope · No ranking guarantees · Remote US, Canada & UK support
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Sound familiar?
- You pay for several tools that do not talk to each other.
- A spreadsheet runs a critical part of the business.
- Customers cannot book or get a quote online.
How we help you
Online booking and quotes
Instant quote calculators and booking flows on your website, priced by your rules.
Internal dashboards
One screen for jobs, staff, customers and revenue instead of five tabs.
Automations
Reminders, follow ups and handoffs that run without someone remembering.
Phased builds
A first version scoped to your budget, with later phases only when the first one proves its value.
How it works
- 01
Pick the workflow that costs most time
- 02
Fixed scope quote and prototype
- 03
Build and train your team
- 04
Extend and promote with SEO
Practical planning example
A cleaning company quote and booking tool
Illustrative plan, not client results: customers pick home size and extras, see a price, book a slot and pay a deposit.
- Your pricing rules
- Calendar sync
- Deposit through your payment provider
- Track bookings by source
Free calculator
What could extra search visitors be worth?
Use your own numbers. This is simple maths to help you decide, not a forecast or promise of results.
- Enquiries a month
- 15
- New clients a month
- 4.5
- Revenue a month
- $6,750
- Return on fee
- 4.5x
You would cover the fee with 1 new client a month.
Check my numbers with youOur working standards
Built for your brand
Booking flows, intake forms and portals live on your own domain and match your fonts, colours and tone, instead of a generic third party widget.
You keep ownership
Your code, data, domain and accounts stay yours. We document the build and hand over access at any time.
Custom scope, no guarantees
We quote after a scoping call. Media Strategy Lab works remotely and does not claim an office in your city. We do not guarantee rankings, leads or revenue.
Questions
Is custom software affordable for a small business?
A focused tool can be, especially when it replaces subscriptions or staff hours. We scope to your budget first.
Who maintains it?
We offer ongoing support, or hand over full code and documentation to any developer you choose.
How long does a first version take?
Focused tools often take a few weeks. We give a timeline with the quote.
How is the price set?
App builds are quoted per project based on features, integrations and data needs. Ongoing local SEO plans start at $1,500 a month. Share your budget and we will propose an honest scope.
Related services
Further reading
Don't see the scope you need?
Tell us about your website, market and goals. We'll discuss a custom plan before you commit.
Request a custom quote