Media Strategy Lab

Therapist and private practice SEO

Help the right clients find your practice.

People looking for therapy search carefully and often privately. They want to know whether a therapist treats their concern, uses an approach that suits them, accepts their insurance and offers sessions at times they can manage. We build specialty pages in your voice, keep directory listings consistent and design enquiry paths that respect client privacy.

Who it's for: Licensed therapists, counsellors, psychologists and group practices in the US, Canada and UK.

Clear scope · No ranking guarantees · Remote US, Canada & UK support

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Sound familiar?

  • Directory profiles bring more enquiries than your own site.
  • One page lists every specialty without explaining any.
  • Contact forms ask for sensitive details before a first call.

How we help you

Specialty and approach pages

Pages for the concerns and modalities you are trained in, such as anxiety, couples work, CBT or EMDR, written in your voice and reviewed by you.

Clinician profiles

Accurate licences, training and areas of focus for each clinician. We never overstate credentials or imply outcomes.

Directory and profile consistency

Align Psychology Today style directories and your Google Business Profile with your site so names, locations and telehealth details match.

Privacy-aware enquiry

Short first-contact forms that avoid clinical detail, plus clear information on fees, insurance and telehealth.

How it works

  1. 01

    Share your specialties, clinicians and locations

  2. 02

    Audit site, directories and enquiry paths

  3. 03

    Publish clinician-reviewed specialty pages

  4. 04

    Review consultation requests monthly

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Practical planning example

An anxiety page in the therapist's voice

Illustrative plan, not client results: replace a one-line mention with a page explaining how the therapist works with anxiety, what a first session looks like and fees.

  • Clinician reviews every statement
  • No promised outcomes
  • Collect minimal data at first contact
  • Track consultations by specialty

Free calculator

What could extra search visitors be worth?

Use your own numbers. This is simple maths to help you decide, not a forecast or promise of results.

Enquiries a month
15
New clients a month
4.5
Revenue a month
$6,750
Return on fee
4.5x

You would cover the fee with 1 new client a month.

Check my numbers with you

Our working standards

Truthful claims only

We publish only services, licences, reviews and results your business can verify. No invented case studies, fake locations, purchased reviews or paid ranking links. Media Strategy Lab works remotely and does not claim an office in your market.

You keep ownership

Your website, Google Business Profile, analytics and content stay yours. We work through approved access and document every change.

Custom scope, no guarantees

We agree deliverables and a monthly fee after reviewing your site and market. SEO takes sustained work and results vary. We do not guarantee rankings, leads or revenue.

Questions

Is SEO appropriate for a therapy practice?

Yes, when it is helpful and honest. Clients need clear information to choose a therapist, and good pages provide that.

Do you handle client testimonials?

Many professional codes restrict testimonials. We follow your licensing body's guidance and usually avoid them.

Can you help with social media too?

Yes. See our social media for therapists service.

How is the fee set?

By clinicians, specialties and locations. Share your budget and we will propose a scope.

Related services

Further reading

Don't see the scope you need?

Tell us about your website, market and goals. We'll discuss a custom plan before you commit.

Request a custom quote