Care home SEO
Help families find the right care.
Families choosing a care home are often under pressure and searching late at night. They need to know what type of care you provide, fees or how funding works, your latest inspection rating and how to arrange a visit. We build clear, compassionate pages for each home and type of care, keep inspection information accurate and make it easy to book a visit, while tracking enquiries so you can see what search brings in.
Who it's for: Independent care homes, nursing homes, dementia care providers, small groups and home care agencies in England, Scotland, Wales and Northern Ireland.
Clear scope · No ranking guarantees · Remote US, Canada & UK support
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Sound familiar?
- Care home directories rank above the home's own website.
- Pages do not explain care types, funding or the current inspection rating.
- Occupancy enquiries are not tracked by home or source.
How we help you
Care type and home pages
Separate pages for residential, nursing, dementia, respite and end of life care where you provide them, plus a page per home with rooms, activities, staff and visiting details written with your managers.
Inspection transparency
Display your current CQC, Care Inspectorate, CIW or RQIA rating accurately and link to the report, as required in England. We never present an old or selective rating.
Funding and fees clarity
Plain-English explanations of self-funding, local authority and NHS-funded care, with fee information to the level you choose to share. Families value clarity, and it reduces unsuitable enquiries.
Visit booking and tracking
Simple visit and enquiry forms that avoid collecting sensitive health details, plus call tracking per home so occupancy enquiries can be attributed.
How it works
- 01
Share homes, care types and inspection reports
- 02
Audit pages, directory listings and profiles
- 03
Publish manager-approved home and care pages
- 04
Review visit requests by home each month
Practical planning example
A dementia care page families can use
Illustrative brief, not client results: a home replaces a generic care page with one that explains its dementia environment, staff training, daily routine, current rating and how a visit works.
- Show the current inspection rating
- Use real photos with consent
- Explain funding routes simply
- Track visit bookings per home
Free calculator
What could extra search visitors be worth?
Use your own numbers. This is simple maths to help you decide, not a forecast or promise of results.
- Enquiries a month
- 15
- New clients a month
- 4.5
- Revenue a month
- $6,750
- Return on fee
- 4.5x
You would cover the fee with 1 new client a month.
Check my numbers with youOur working standards
Truthful claims only
We publish only services, credentials, reviews and results your team can verify. No invented case studies, fake local offices, purchased reviews or paid ranking links. Media Strategy Lab works remotely and does not claim an office in the UK or Canada.
Your regulator comes first
Professional and advertising rules in your country and sector decide what can be said. Your qualified staff approve regulated statements before anything is published. This is marketing support, not legal or compliance advice.
Custom scope, no guarantees
We agree deliverables and a monthly fee after reviewing your site and market. SEO takes sustained work and results vary. We do not guarantee rankings, enquiries or revenue.
Questions
Do we have to show our CQC rating online?
In England, registered providers must display their latest CQC rating on their website. Other UK nations have their own regulators. We make the current rating clear and accurate.
Can SEO compete with care home directories?
Directories will still appear, and listings there can help. SEO aims to make your own site the clearest result for your home name, town and care type.
Do you write about medical care?
We draft family-friendly copy, but your registered manager or clinical lead approves anything about care or health.
What does it cost?
Number of homes, care types and content volume decide the scope. Share your budget and we will propose a monthly fee.
Related services
Further reading
Don't see the scope you need?
Tell us about your website, market and goals. We'll discuss a custom plan before you commit.
Request a custom quote