Cleaning company SEO
Win more recurring cleaning contracts.
A homeowner wants a reliable cleaner. An office manager wants a contractor who is insured, flexible and easy to deal with. Both search on Google, and both judge you quickly. We build separate pages for residential and commercial work, make your service area and trust details clear, and track quote requests so you can see which services bring in the recurring work you want.
Who it's for: Residential, commercial, janitorial, move-out and specialist cleaning companies in the US, Canada and UK.
Clear scope · No ranking guarantees · Remote US, Canada & UK support
Speak with us today
Sound familiar?
- One page lists every cleaning service with no detail.
- Commercial buyers cannot find insurance, vetting or contract information.
- Quote forms bring one-off jobs when you want recurring clients.
How we help you
Residential vs commercial pages
Separate pages for house cleaning, deep cleans, move-out, office and janitorial work, each explaining what is included, frequency options and how quotes work. Commercial pages answer the questions facility managers ask.
Service area done properly
Service-area businesses hide their home address and list real coverage on Google. We write genuinely useful area information rather than copied city pages, avoiding doorway-page risk.
Trust details buyers check
Insurance, bonding, staff vetting and supplies, stated accurately with documents your team can back up. Genuine reviews requested after completed jobs.
Quote quality tracking
Add questions like property type, size and frequency to quote forms, and track which enquiries become recurring contracts. That shows whether SEO brings the work you want.
How it works
- 01
Share your services, coverage and ideal contracts
- 02
Audit pages, Google profile and quote form
- 03
Publish approved service and trust improvements
- 04
Track recurring contracts from search
Practical planning example
Separating office cleaning from house cleaning
Illustrative plan, not client results: a company with mixed services builds a dedicated commercial page with insurance details and a contract-focused quote form.
- Clear page per service type
- Verified insurance and vetting details
- Quote form asks about frequency
- Track recurring versus one-off jobs
Free calculator
What could extra search visitors be worth?
Use your own numbers. This is simple maths to help you decide, not a forecast or promise of results.
- Enquiries a month
- 15
- New clients a month
- 4.5
- Revenue a month
- $6,750
- Return on fee
- 4.5x
You would cover the fee with 1 new client a month.
Check my numbers with youOur working standards
Truthful claims only
We publish only services, credentials, results and reviews your team can verify. No invented case studies, fake locations, purchased reviews or paid ranking links. Media Strategy Lab delivers remotely and does not claim an office in your market.
You keep ownership
Your website, Google Business Profile, analytics and content stay yours. We work through approved access and document every change so another team could pick it up.
Custom scope, no guarantees
We agree deliverables and a monthly fee after reviewing your site and market. SEO results vary and take sustained work. We do not guarantee rankings, enquiry volume or revenue.
Questions
Does SEO work for small cleaning businesses?
Often, because many local competitors have weak websites. Results still vary by market, and we cannot guarantee positions.
Do you create pages for every nearby town?
Only where we can write genuinely useful, distinct information. Mass city-swap pages risk being treated as doorway pages.
Can you run Google or Meta ads as well?
Yes, as a separate service. Ad spend is not included in the SEO fee.
How much does cleaning company SEO cost?
Scope depends on services, coverage and site condition. Share your budget and we will propose a monthly plan.
Related services
Don't see the scope you need?
Tell us about your website, market and goals. We'll discuss a custom plan before you commit.
Request a custom quote