Custom software, London
Custom software for London, sized for SMEs, not enterprises.
London development agencies often quote enterprise budgets and long timelines. Many SMEs, clinics, studios and professional practices need a focused tool instead: online booking, a client portal, a quote calculator or an internal dashboard that replaces spreadsheets. We build these on your own website in your branding, with UK GDPR in mind, and can pair them with local SEO for the London boroughs you serve.
Who it's for: London SMEs, private clinics, studios, consultancies and professional practices.
Clear scope · No ranking guarantees · Remote US, Canada & UK support
Speak with us today
Sound familiar?
- Staff copy data between spreadsheets, email and booking tools by hand.
- Off the shelf software forces your process to fit its screens.
- Large dev shops quote six figure projects for what should be a focused tool.
How we help you
Focused web apps
Booking systems, quote calculators, job trackers and internal dashboards scoped to one clear job first.
Client portals
Logins where your customers see bookings, documents, invoices and project status in your branding.
Integrations
Connections to payments, calendars, email and the tools you already pay for.
London local SEO
Borough and service pages plus Google Business Profile work, focused on areas you genuinely serve.
How it works
- 01
Scoping call to map one workflow
- 02
Fixed scope quote and clickable prototype
- 03
Build, test and train your team
- 04
Launch, support and grow with local SEO
Practical planning example
A first version in weeks, not quarters
Illustrative plan, not client results: start with the workflow that costs the most staff time, ship it, then extend.
- Agree one measurable goal
- Own your code and data
- Test with real staff
- Review usage after launch
Free calculator
What could extra search visitors be worth?
Use your own numbers. This is simple maths to help you decide, not a forecast or promise of results.
- Enquiries a month
- 15
- New clients a month
- 4.5
- Revenue a month
- $6,750
- Return on fee
- 4.5x
You would cover the fee with 1 new client a month.
Check my numbers with youOur working standards
Built for your brand
Booking flows, intake forms and portals live on your own domain and match your fonts, colours and tone, instead of a generic third party widget.
You keep ownership
Your code, data, domain and accounts stay yours. We document the build and hand over access at any time.
Custom scope, no guarantees
We quote after a scoping call. Media Strategy Lab works remotely and does not claim an office in your city. We do not guarantee rankings, leads or revenue.
Questions
Are you based in London?
No. We work remotely with London and UK businesses through video calls, shared prototypes and scheduled check ins.
Do you build mobile apps?
We build web apps that work on any phone and can be installed to the home screen. We do not build native App Store apps.
Do you follow UK GDPR?
We design for data minimisation, secure storage and clear consent. Your business remains the data controller and approves the privacy notice.
How is the price set?
App builds are quoted per project based on features, integrations and data needs. Ongoing local SEO plans start at $1,500 a month. Share your budget and we will propose an honest scope.
Related services
Further reading
Don't see the scope you need?
Tell us about your website, market and goals. We'll discuss a custom plan before you commit.
Request a custom quote