Media Strategy Lab

UK law firm SEO

Get found by clients searching for a solicitor.

People looking for a solicitor search for a specific problem, such as a conveyancing quote, a divorce, a will or an employment dispute, and usually add their town. They want to see fees explained, who will handle the matter and whether the firm is regulated. We build practice area pages around those questions, keep copy aligned with the information solicitors must publish, and track which matters come from search.

Who it's for: High street and regional solicitors' practices, conveyancing firms, family, private client and employment law firms across the UK.

Clear scope · No ranking guarantees · Remote US, Canada & UK support

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Sound familiar?

  • Practice pages are thin and do not show the price and service information clients compare.
  • Directories and national brands outrank the firm for its own town.
  • No one can tell whether search produces instructions or only calls about matters you do not handle.

How we help you

Practice area pages that answer the brief

One page per service you actually offer, explaining the process, likely timescales, what affects cost and who supervises the work. For services covered by transparency rules, such as residential conveyancing or probate, we make the required price and service details easy to find.

Regulated firm signals

Clear regulatory status, SRA number and digital badge placement, accurate solicitor profiles and complaint information. These help clients trust the firm and help search engines understand who it is. Every statement is approved by a solicitor at the firm.

Town and county visibility

Google Business Profile work for each staffed office and helpful pages for the areas you genuinely serve. Remote services such as online conveyancing are described honestly rather than with fake local addresses.

Enquiry to instruction tracking

Tag calls and forms by practice area and source, then agree with your team how to record which enquiries became instructions. Contact forms avoid asking for case details before conflict checks.

How it works

  1. 01

    Share practice areas, offices and supervising solicitors

  2. 02

    Audit pages, transparency information and profiles

  3. 03

    Publish solicitor-approved page improvements

  4. 04

    Review instructions by practice area each month

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Practical planning example

A conveyancing page that converts

Illustrative brief, not client results: a firm replaces a short conveyancing page with one that shows the fee range, what is included, typical timescales and who handles the file.

  • Show price and service information clearly
  • Display SRA status and badge
  • Explain timescales without promises
  • Track quote requests separately

Free calculator

What could extra search visitors be worth?

Use your own numbers. This is simple maths to help you decide, not a forecast or promise of results.

Enquiries a month
15
New clients a month
4.5
Revenue a month
$6,750
Return on fee
4.5x

You would cover the fee with 1 new client a month.

Check my numbers with you

Our working standards

Truthful claims only

We publish only services, credentials, reviews and results your team can verify. No invented case studies, fake local offices, purchased reviews or paid ranking links. Media Strategy Lab works remotely and does not claim an office in the UK or Canada.

Your regulator comes first

Professional and advertising rules in your country and sector decide what can be said. Your qualified staff approve regulated statements before anything is published. This is marketing support, not legal or compliance advice.

Custom scope, no guarantees

We agree deliverables and a monthly fee after reviewing your site and market. SEO takes sustained work and results vary. We do not guarantee rankings, enquiries or revenue.

Questions

Do you follow SRA rules?

We draft copy with the SRA Transparency Rules and Code of Conduct in mind, but a solicitor at your firm approves all content. We are a marketing agency, not a compliance adviser.

Can you work with firms in Scotland or Northern Ireland?

Yes. The Law Society of Scotland and the Law Society of Northern Ireland have their own rules, so we confirm which apply before drafting.

Will you guarantee rankings for 'solicitors near me'?

No. Local results depend on proximity, competition and many other factors. We improve the signals you control and report progress honestly.

How is the monthly fee set?

By the number of practice areas, offices, current site quality and content volume. Share your goals and budget and we will propose a scope in GBP or USD.

Related services

Further reading

Don't see the scope you need?

Tell us about your website, market and goals. We'll discuss a custom plan before you commit.

Request a custom quote