Media Strategy Lab

Automotive dealer SEO

Get your inventory in front of local buyers.

Car buyers compare models, prices and dealers across several sites before visiting a lot. Many dealer websites run on templates that duplicate manufacturer copy and hide inventory behind slow filters, so third-party marketplaces take the clicks. We improve inventory and model pages, service department visibility and your Google Business Profile so more buyers contact you directly.

Who it's for: Independent used-car dealers, franchise dealerships and dealer groups in the US and Canada.

Clear scope · No ranking guarantees · Remote US, Canada & UK support

Speak with us today

Sound familiar?

  • Marketplaces outrank your own site for your own inventory.
  • Model pages copy manufacturer text found on hundreds of other sites.
  • Service and parts departments get almost no search traffic.

How we help you

Inventory page health

Check that vehicle detail pages are crawlable, load fast and have unique titles. Sold vehicles are handled cleanly so buyers and search engines do not hit dead ends.

Local model and finance pages

Original pages for the models and financing questions your buyers ask, written for your market rather than copied from the manufacturer.

Service department SEO

Separate pages for oil changes, brakes, tyres and other services you offer, plus Google Business Profile categories for each department where allowed.

Lead and call tracking

Track forms, calls and chat by page and source so you can compare organic leads with marketplace and paid leads.

How it works

  1. 01

    Share your platform, rooftops and priority models

  2. 02

    Audit inventory pages, profiles and competitors

  3. 03

    Fix technical issues and publish local pages

  4. 04

    Review leads by department each month

Speak with us today

Practical planning example

A used SUV page buyers can use

Illustrative plan, not client results: replace a duplicated model description with local buying guidance, financing questions answered and live inventory links.

  • Pricing and offers approved by the dealer
  • Follow advertising rules for finance terms
  • Keep sold units from creating dead pages
  • Measure leads per model page

Free calculator

What could extra search visitors be worth?

Use your own numbers. This is simple maths to help you decide, not a forecast or promise of results.

Enquiries a month
15
New clients a month
4.5
Revenue a month
$6,750
Return on fee
4.5x

You would cover the fee with 1 new client a month.

Check my numbers with you

Our working standards

Truthful claims only

We publish only services, licences, reviews and results your business can verify. No invented case studies, fake locations, purchased reviews or paid ranking links. Media Strategy Lab works remotely and does not claim an office in your market.

You keep ownership

Your website, Google Business Profile, analytics and content stay yours. We work through approved access and document every change.

Custom scope, no guarantees

We agree deliverables and a monthly fee after reviewing your site and market. SEO takes sustained work and results vary. We do not guarantee rankings, leads or revenue.

Questions

Our website platform is provided by a vendor. Can you still help?

Usually yes. Many dealer platforms allow custom pages, titles and redirects. We review what your vendor permits before quoting.

Can you run Meta ads for our inventory too?

Yes, separately. Ad spend is not included in SEO fees.

Do you guarantee more car sales?

No. We improve visibility and track leads honestly. Sales depend on inventory, pricing and your team.

How is pricing set?

By the number of rooftops, departments and content scope. Share your budget and we will propose a plan.

Related services

Further reading

Don't see the scope you need?

Tell us about your website, market and goals. We'll discuss a custom plan before you commit.

Request a custom quote