Media Strategy Lab

Roofing website design

A roofing site that earns the inspection.

Roofing buyers fall into two groups: homeowners with storm damage who need help with an insurance claim, and homeowners planning a replacement who compare materials and price. A single generic page serves neither. We build separate storm and retail paths, material pages for shingle, metal or tile, claim guidance you approve and quote forms that work on a phone standing in the driveway.

Who it's for: Residential and commercial roofing contractors in the US and Canada.

Clear scope · No ranking guarantees · Remote US, Canada & UK support

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Sound familiar?

  • Storm leads and replacement shoppers land on the same page.
  • Project photos are stock images or missing.
  • Quote forms ask too much before anyone talks to you.

How we help you

Storm and retail paths

Separate pages for storm damage and planned replacement, each with the right questions and next step.

Material pages

Shingle, metal, tile and flat roofing pages covering lifespan, warranties and the brands you install.

Claim guidance

A plain explanation of how you help with insurance inspections, without promising claim outcomes.

Short quote forms

Address, roof issue and photos upload, so you can qualify the job before driving out.

How it works

  1. 01

    Share services, materials and photos

  2. 02

    Plan storm, retail and area pages

  3. 03

    Design and build

  4. 04

    Launch with form and call tracking

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Practical planning example

A metal roof page for planned replacements

Illustrative plan, not client results: material options, lifespan, warranty details, your own installs and a quote form.

  • Use your own photos
  • Avoid promising claim approval
  • Show manufacturer certifications you hold
  • Track quotes by material

Free calculator

What could extra search visitors be worth?

Use your own numbers. This is simple maths to help you decide, not a forecast or promise of results.

Enquiries a month
15
New clients a month
4.5
Revenue a month
$6,750
Return on fee
4.5x

You would cover the fee with 1 new client a month.

Check my numbers with you

Our working standards

Truthful claims only

We publish only licences, reviews, credentials and results you can verify. No invented projects, fake service areas, stock photos presented as your work or paid ranking links. Media Strategy Lab works remotely and does not claim an office in your market.

You keep ownership

Your domain, website, Google Business Profile, analytics and content stay yours. We work through approved access and document every change.

Custom scope, no guarantees

We agree deliverables after reviewing your site and market. Results vary and we do not guarantee rankings, calls or revenue.

Questions

We already have roofing SEO. Do we need a new site?

Not always. If your site is slow or does not separate storm and retail work, a rebuild usually helps SEO and conversions together.

Can we mention insurance claims?

Yes, as long as the wording describes your process accurately and does not promise approvals. Some states regulate this, so we keep it factual.

Can you add financing?

Yes, using the financing partner and terms you actually offer.

How is the price set?

Website build quotes depend on the number of services, materials and areas. Ongoing SEO plans start at $1,500 a month. Share your budget and we will propose an honest scope.

Related services

Further reading

Don't see the scope you need?

Tell us about your website, market and goals. We'll discuss a custom plan before you commit.

Request a custom quote