Media Strategy Lab

Construction marketing agency

Win bigger jobs, not just more tyre kickers.

Construction buyers rarely pick a builder from one search. Homeowners, developers and facility managers shortlist two or three firms, then compare finished projects, licences, safety record and how quickly someone answers. Most builders rely on referrals and a dated site that shows none of that. We build project led websites, local search visibility for the work you actually want and Google Ads that filter out small jobs you do not take.

Who it's for: General contractors, home builders, remodelers, commercial builders and design build firms in the US and Canada.

Clear scope · No ranking guarantees · Remote US, Canada & UK support

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Sound familiar?

  • Leads come mostly from referrals, so the pipeline swings month to month.
  • Your best projects are not on the website, or the photos are years old.
  • Ads bring small repair jobs instead of the projects you bid on.

How we help you

Project portfolio

Case pages for real completed projects with scope, timeline and photos you own, organised by project type.

Service and area pages

Pages for new builds, additions, commercial fit outs or whatever you bid on, in the areas you serve.

Google Ads with filters

Search campaigns with budget minimums and negative keywords so small handyman requests are screened out.

Qualified enquiry forms

Forms that ask budget range, timeline and project type so your estimator calls the right leads first.

How it works

  1. 01

    Share your target projects and service area

  2. 02

    Audit your site, Maps listing and competitors

  3. 03

    Build portfolio and service pages

  4. 04

    Launch SEO and ads, then review lead quality monthly

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Practical planning example

A home addition page that pre qualifies

Illustrative plan, not client results: process, typical timeline, real addition projects, licence details and a form that asks budget range.

  • Use only your own project photos
  • Show licence and insurance
  • Set a budget field
  • Track enquiries by project type

Free calculator

What could extra search visitors be worth?

Use your own numbers. This is simple maths to help you decide, not a forecast or promise of results.

Enquiries a month
15
New clients a month
4.5
Revenue a month
$6,750
Return on fee
4.5x

You would cover the fee with 1 new client a month.

Check my numbers with you

Our working standards

Truthful claims only

We publish only licences, reviews, credentials and results you can verify. No invented projects, fake service areas, stock photos presented as your work or paid ranking links. Media Strategy Lab works remotely and does not claim an office in your market.

You keep ownership

Your domain, website, Google Business Profile, analytics and content stay yours. We work through approved access and document every change.

Custom scope, no guarantees

We agree deliverables after reviewing your site and market. Results vary and we do not guarantee rankings, calls or revenue.

Questions

We get work from referrals. Why market online?

Referred clients still check your website. A strong portfolio helps close those referrals and adds a second source of leads when referrals slow down.

Do you handle commercial and residential?

Yes. We separate them on the site because the buyers, questions and sales cycles are different.

Which ad platforms do you use?

Google Ads and Meta only. Google Search usually suits construction because people search when a project is planned.

How is the monthly fee set?

By your market, the number of services and areas and how much content is needed. SEO plans start at $1,500 a month. Share your budget and we will propose an honest scope.

Related services

Further reading

Don't see the scope you need?

Tell us about your website, market and goals. We'll discuss a custom plan before you commit.

Request a custom quote