Media Strategy Lab

CPA website design

Attract advisory clients, not just tax season rush.

Most accounting firm websites list the same services in the same order, so prospects choose on price. Firms that grow their fees explain who they serve best, such as dentists, contractors or ecommerce brands, and what working together looks like. We design niche service pages, make the client portal easy to find and set out how engagement works before the first call.

Who it's for: CPA firms, enrolled agents, bookkeeping practices and fractional CFO firms in the US and Canada.

Clear scope · No ranking guarantees · Remote US, Canada & UK support

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Sound familiar?

  • The site looks like every other firm in town.
  • Clients cannot find the portal login.
  • Enquiries are mostly one off tax returns at low fees.

How we help you

Niche service pages

Pages for the industries and services you want more of, written from your real expertise.

Portal and payments

Clear links to your client portal and payment tools, without rebuilding software you already use.

Engagement process

A page explaining onboarding, fees or ranges and what clients need to prepare.

Trust signals

Licences, memberships and team credentials shown accurately.

How it works

  1. 01

    Share your ideal clients and services

  2. 02

    Plan niche and service pages

  3. 03

    Design and build

  4. 04

    Launch with tracking and Maps checks

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Practical planning example

A page for one target industry

Illustrative plan, not client results: a page for construction company accounting covering job costing, tax planning and a consult form.

  • Use only verified credentials
  • Avoid guaranteed savings wording
  • Link the portal clearly
  • Track consults by service

Free calculator

What could extra search visitors be worth?

Use your own numbers. This is simple maths to help you decide, not a forecast or promise of results.

Enquiries a month
15
New clients a month
4.5
Revenue a month
$6,750
Return on fee
4.5x

You would cover the fee with 1 new client a month.

Check my numbers with you

Our working standards

Truthful claims only

We publish only services, credentials, reviews and results your practice can verify. No invented case studies, fake locations, stock patients presented as real or paid ranking links. Media Strategy Lab works remotely and does not claim an office in your market.

You keep ownership

Your domain, website, Google Business Profile, analytics and content stay yours. We work through approved access and document every change.

Custom scope, no guarantees

We agree deliverables after reviewing your site and market. Results vary and we do not guarantee rankings, enquiries or revenue.

Questions

Can you keep our existing portal?

Yes. We link to the portal and payment tools you already use.

We are a small firm. Is niche positioning risky?

You can keep general services while adding pages for the clients you want most.

When should we launch?

Ideally outside your busiest season, so your team has time to review content.

How is the price set?

Website build quotes depend on the number of services and team profiles. Ongoing SEO plans start at $1,500 a month. Share your budget and we will propose an honest scope.

Related services

Further reading

Don't see the scope you need?

Tell us about your website, market and goals. We'll discuss a custom plan before you commit.

Request a custom quote