Media Strategy Lab

SEO for architecture firms

Win commissions from clients who search first.

Homeowners, developers and facilities teams shortlist architects online long before they call. They look for proof you have designed their type of building, in their area, within constraints like planning and budget. Most practice websites show beautiful images with almost no text, so search engines cannot tell what the firm actually does. We turn your portfolio into searchable project and sector pages that explain the brief, the challenge and the outcome in plain language.

Who it's for: Residential, commercial, hospitality and interior architecture practices in the US, Canada and UK.

Clear scope · No ranking guarantees · Remote US, Canada & UK support

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Sound familiar?

  • The portfolio is image-only and ranks for nothing but the firm name.
  • Enquiries are mostly small jobs that do not fit the practice.
  • Awards and publications are not connected to the site in a way search engines understand.

How we help you

Project case pages

Rewrite key projects as pages with the brief, site constraints, design approach and completion details you approve. Each image gets descriptive alt text and captions.

Sector and service pages

Dedicated pages for the work you want more of, such as custom homes, adaptive reuse or hospitality, so the right clients find you and the wrong ones self-select out.

Authority from real recognition

Connect genuine awards, publications and professional registrations to your site and Organization data. We pitch editorial features, never buy links.

Enquiry qualification

A project enquiry form asking for building type, location, timeline and budget range, tracked by source so you see which pages bring suitable commissions.

How it works

  1. 01

    Share the projects and sectors you want to grow

  2. 02

    Audit portfolio, profiles and competitor practices

  3. 03

    Publish project and sector pages you approve

  4. 04

    Review qualified enquiries each month

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Practical planning example

Turning a gallery into a case study

Illustrative brief, not client results: a single image gallery for a coastal home becomes a page explaining planning constraints, materials choices and how the client brief shaped the design.

  • Principal approves every project description
  • Credit collaborators and photographers
  • Link each case to its sector page
  • Track enquiries by project type

Free calculator

What could extra search visitors be worth?

Use your own numbers. This is simple maths to help you decide, not a forecast or promise of results.

Enquiries a month
15
New clients a month
4.5
Revenue a month
$6,750
Return on fee
4.5x

You would cover the fee with 1 new client a month.

Check my numbers with you

Our working standards

Truthful claims only

We publish only services, licences, reviews and results your business can verify. No invented case studies, fake locations, purchased reviews or paid ranking links. Media Strategy Lab works remotely and does not claim an office in your market.

You keep ownership

Your website, Google Business Profile, analytics and content stay yours. We work through approved access and document every change.

Custom scope, no guarantees

We agree deliverables and a monthly fee after reviewing your site and market. SEO takes sustained work and results vary. We do not guarantee rankings, leads or revenue.

Questions

Does SEO work for architecture firms that rely on referrals?

Referrals still check your website. SEO helps referred clients confirm fit and brings additional clients searching for your specialism. Results depend on your market and how much project detail you can publish.

Can you publish projects under NDA?

No. We only publish what you and your clients have approved. Confidential projects can be described in general terms if permitted.

Do you also produce video walkthroughs?

Yes, through our video editing team. Project walkthroughs can support project pages and social media.

How is the monthly fee set?

By the number of sectors, projects to document and content volume. Share your goals and budget and we will propose a scope.

Related services

Further reading

Don't see the scope you need?

Tell us about your website, market and goals. We'll discuss a custom plan before you commit.

Request a custom quote