SaaS thought leadership
Make your founders the reason buyers trust the product.
B2B software buyers check the people behind a product before they book a demo. A founder or CTO who explains the problem clearly on LinkedIn makes sales calls shorter and hiring easier. We interview your executives about the customer problems, product decisions and market shifts they see every day, then turn that into posts and short clips that teach rather than pitch. We work with your marketing team so posts match launches, events and campaigns.
Who it's for: Founders, CEOs, CTOs and heads of product at seed to growth stage SaaS companies selling to businesses.
Free call · Free sample · No lock-in contracts
Sound familiar?
- Your company page gets little reach, but buyers follow people.
- Product launches go out with no founder voice behind them.
- Engineering leaders have strong views and no time to write.
How we help you
12 ghostwritten posts a month
Stories, frameworks and lessons pulled from one monthly interview, written in your voice.
4 edited video clips
Short vertical clips cut from a call, podcast or talk, with captions and on-brand graphics.
Profile optimisation
Headline, about section, banner and featured links rewritten around what you want to be known for.
Comment and DM support
Weekly comment prompts on relevant posts and a simple routine for handling inbound messages.
How it works
- 01
Map buyer questions and category topics
- 02
Monthly interview with each executive
- 03
Drafts aligned with your launch calendar
- 04
Monthly report on reach, profile visits and inbound conversations
Practical planning example
A seed stage dev tools founder
Illustrative plan, not client results: weekly posts on problems customers describe, plus a short clip explaining each release.
- Teach, do not pitch
- Tie posts to launches
- Marketing team in the loop
- No claims without proof
Our working standards
Your ideas, your voice
Every post starts from an interview with you. We never invent stories, clients, numbers or opinions you do not hold.
You approve everything
Nothing is published until you sign it off. You can edit, reject or rewrite any draft.
No fake engagement
No engagement pods, bought followers or automation that breaks LinkedIn's rules. Growth comes from useful posts.
Questions
Can you write about technical topics?
Yes. Interviews let your team explain the details in their own words, and we turn that into clear posts. Technical claims are checked with you before anything goes live.
Can you work with more than one executive?
Yes. Each executive gets their own interview and voice. Pricing is per person, with a discount for teams.
Do you write the company page too?
We can repurpose executive posts for the company page, but the plan focuses on people because that is where B2B buyers pay attention.
How much does it cost?
Executive ghostwriting is $1,750 a month and includes 12 written posts, 4 edited short video clips, profile optimisation and comment support. New brand? Ask about 50% off your first three months, or share your budget and we will scope honestly.