Facebook ads for PI lawyers
Facebook ads for injury firms, with intake that keeps up.
Personal injury leads go cold within minutes, and generic lead vendors sell the same person to several firms. We run Facebook and Instagram campaigns that belong to your firm only: attorney-led videos explaining what to do after a crash, qualifying intake forms, and routing to your intake team or answering service around the clock.
Who it's for: Personal injury, auto accident and workplace injury firms in the US and Canada.
Free call · Free sample · No lock-in contracts
Sound familiar?
- Shared lead vendors send the same leads to competitors.
- Most leads are not viable cases.
- Leads come in after hours and nobody answers.
How we help you
Attorney video ads
Short, calm explainers that follow advertising rules for your state or province.
Qualifying intake forms
Questions on incident date, injury and representation status.
24/7 lead routing
Instant alerts to intake staff, answering services or your CRM.
Case-level tracking
Cost per signed case, not just cost per lead.
How it works
- 01
Free account and intake review
- 02
Creative and compliance plan
- 03
Launch and test
- 04
Monthly case-level reporting
Campaign planning guide
What injury firms should plan before running Meta ads
Injury campaigns live or die on intake and compliance. These are the points we work through with your firm before launch.
| Area | Why it matters | How we handle it |
|---|---|---|
| Bar advertising rules | Each state or province regulates lawyer advertising, including disclaimers and claims about results. | You or your compliance contact approve every ad and landing page before it runs. |
| Case criteria | Time limits for claims and the types of cases you accept vary by jurisdiction and firm. | Form questions match your criteria, so poor fits are filtered before intake calls. |
| Speed to contact | Accident victims often contact several firms quickly. | Instant alerts to intake staff or an answering service, including nights and weekends. |
| Exclusive leads | Bought leads may be sold to more than one firm. | Campaigns run in your own ad account, so every lead is yours alone. |
Practical planning example
A three-attorney auto accident firm
Illustrative plan, not client results: a 'what to do after a crash' video, a five-question form and text alerts to intake.
- Bar rules reviewed
- No outcome promises
- After-hours coverage
- Track signed cases
Our working standards
Remote team, honest location
We run campaigns remotely and do not claim an office in your city. Targeting, offers and creative are built around your local market.
Meta and Google only
Our paid ads service covers Meta (Facebook and Instagram) and Google Ads.
No guaranteed results
Ad results vary with offer, budget and follow up. We guarantee the agreed work, testing and transparent reporting.
Questions
Are Facebook ads allowed for injury lawyers?
Yes, within Meta's policies and your bar's advertising rules. You approve every ad, and we avoid promises about outcomes or settlement amounts.
Are the leads exclusive?
Yes. Campaigns run in your own ad account, so leads come only to your firm.
How is this different from your lawyer ads page?
This page focuses on accident and injury intake. Our general lawyer page covers family, estate and other practice areas.
Which case types do you advertise?
Usually the case types you most want, such as car, truck or motorcycle accidents. We avoid medical or sensitive targeting that Meta's policies do not allow.
How much does it cost?
Management is quoted after a free account review, based on spend and how much video creative you need. Ad spend is paid directly to Meta. New brand? Ask about 50% off your first three months, or share your budget and we will scope honestly.
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