Facebook ads for accountants
Facebook ads that bring clients before tax season.
Most accounting firms only advertise in March, when every other firm does too. We plan Facebook and Instagram campaigns around your calendar: bookkeeping and payroll offers in the quiet months, tax preparation before the rush, and short videos of you explaining common questions so business owners trust you before the first call.
Who it's for: CPA firms, bookkeepers, tax preparers and small accounting practices in the US, UK and Canada.
Free call · Free sample · No lock-in contracts
Sound familiar?
- You only get calls in tax season.
- Leads ask for cheap one-off returns, not ongoing work.
- You are not sure what you can say in ads.
How we help you
Seasonal campaign plan
Year-round offers so pipeline does not stop after filing deadlines.
Accountant-on-camera videos
Short explainers on deductions, bookkeeping and switching accountants.
Qualifying lead forms
Questions on business size, revenue and services needed.
Tracking to signed clients
Cost per consultation and per signed engagement, not just leads.
How it works
- 01
Free account review
- 02
Seasonal offer plan
- 03
Launch with video tests
- 04
Monthly reporting
Campaign planning guide
A year-round ad calendar for accounting firms
Filing deadlines drive demand, but the best clients are often won outside the rush. Deadlines differ by country, so we plan around yours.
| Period | What clients are thinking about | Campaign focus |
|---|---|---|
| Months before the deadline | Getting organised, or switching from last year's accountant. | Switching offers and short videos on what to prepare. |
| Peak filing season | Getting the return done on time. | Tax preparation campaigns with clear capacity limits so you are not overwhelmed. |
| Quiet months after filing | Cash flow, bookkeeping and growth. | Monthly bookkeeping, payroll and advisory offers for local businesses. |
| Main filing deadlines | US individual returns are usually due mid April, Canadian individual returns April 30, and UK online Self Assessment January 31. | Timing campaigns ahead of the deadline that applies to your clients. |
Practical planning example
A two-partner CPA firm
Illustrative plan, not client results: a monthly bookkeeping offer for local trades, plus a January tax-prep campaign.
- Professional rules reviewed
- No guaranteed refunds
- Qualify by business size
- Track signed engagements
Our working standards
Remote team, honest location
We run campaigns remotely and do not claim an office in your city. Targeting, offers and creative are built around your local market.
Meta and Google only
Our paid ads service covers Meta (Facebook and Instagram) and Google Ads.
No guaranteed results
Ad results vary with offer, budget and follow up. We guarantee the agreed work, testing and transparent reporting.
Questions
Do Facebook ads work for accountants?
They work best for offers business owners understand quickly, such as monthly bookkeeping or switching accountants, backed by a fast follow up.
Can you target business owners?
Meta targeting is broad, so we rely on creative and qualifying questions to attract business owners in your area.
Do you check compliance?
You approve all claims. We avoid promises about refunds or savings that your professional rules do not allow.
Will we get people looking for the cheapest return?
Some, which is why we use qualifying questions and lead with ongoing services. You decide which enquiries your team should accept.
How much does it cost?
Management is quoted after a free account review, based on spend and how much video creative you need. Ad spend is paid directly to Meta. New brand? Ask about 50% off your first three months, or share your budget and we will scope honestly.
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