Media Strategy Lab

B2B SEO services

SEO that feeds your sales pipeline.

B2B buyers research in groups over weeks or months, comparing vendors, pricing models and proof. Traffic alone does not help if it never reaches sales. We map content to each buying stage, fix technical issues that hide important pages and connect organic visits to demo requests and opportunities in your CRM.

Who it's for: B2B SaaS, professional services, manufacturing and industrial companies in the US, Canada, UK and Europe.

Clear scope · No ranking guarantees · Remote US, Canada & UK support

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Sound familiar?

  • Blog traffic grows but demo requests do not.
  • Product and solution pages are thin or written for insiders.
  • Nobody can say which content influenced a closed deal.

How we help you

Buyer-stage keyword map

Map problem, solution, comparison and pricing searches to pages, using Semrush and your sales team's real questions.

Solution and comparison pages

Honest comparison, alternative and use-case pages your buyers look for, with claims your team can support.

Technical SEO

Crawling, indexing, site speed and structured data fixes that help important pages get found.

Pipeline attribution

Track organic sessions through to demo requests and opportunities in your CRM where access allows.

How it works

  1. 01

    Share your ICP, offers and sales cycle

  2. 02

    Audit site, keywords and competitors

  3. 03

    Publish stage-mapped content and fixes

  4. 04

    Review pipeline impact monthly

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Practical planning example

A comparison page sales can use

Illustrative plan, not client results: create an honest 'you vs alternative' page with criteria your sales team uses, linked to a demo form.

  • Only supportable claims
  • Fair competitor descriptions
  • Clear demo path
  • Track opportunities from the page

Free calculator

What could extra search visitors be worth?

Use your own numbers. This is simple maths to help you decide, not a forecast or promise of results.

Enquiries a month
15
New clients a month
4.5
Revenue a month
$6,750
Return on fee
4.5x

You would cover the fee with 1 new client a month.

Check my numbers with you

Our working standards

Truthful claims only

We publish only services, licences, reviews and results your business can verify. No invented case studies, fake locations, purchased reviews or paid ranking links. Media Strategy Lab works remotely and does not claim an office in your market.

You keep ownership

Your website, Google Business Profile, analytics and content stay yours. We work through approved access and document every change.

Custom scope, no guarantees

We agree deliverables and a monthly fee after reviewing your site and market. SEO takes sustained work and results vary. We do not guarantee rankings, leads or revenue.

Questions

How is B2B SEO different from local SEO?

It targets research-heavy searches across longer sales cycles and is measured by pipeline rather than calls.

Do you work with our in-house team?

Yes. We can lead strategy or support writers and developers you already have.

Do you offer white-label SEO for agencies?

Yes. See our white-label SEO service.

How is pricing set?

By site size, content volume and technical scope. Share your budget and we will propose a plan.

Related services

Further reading

Don't see the scope you need?

Tell us about your website, market and goals. We'll discuss a custom plan before you commit.

Request a custom quote