Media Strategy Lab

Repurposing playbook

Customer Testimonial to LinkedIn Text Posts

Turn testimonial videos into LinkedIn Text Posts posts: best moments to pick, LinkedIn Text Posts specs, a 5-step workflow and mistakes to avoid.

Why this pairing works

Testimonials are proof in your customers' own words. Repurposing turns one interview into several focused clips, each answering a specific buyer doubt.

Text posts let you turn spoken ideas into written opinions and stories. They're quick to produce from transcripts and often start more conversations than video.

Write a short case story from the interview, quoting the customer and tagging them if they agree.

Moments to pull from a customer testimonial

  • The customer describing the problem before working with you
  • A specific result in their own words
  • The moment they decided to buy
  • Advice they'd give someone considering you

LinkedIn Text Posts specs

Length
Roughly 100–300 words for most posts
Hook
First one or two lines must earn the 'see more' click
Format
Short paragraphs with line breaks
Links
Many creators add links in comments rather than the post

Platform limits change; check each app's current guidance before publishing.

Step-by-step workflow

  1. Prepare the customer testimonial: get written consent covering social and ad use.
  2. Transcribe it and highlight self-contained moments — the customer describing the problem before working with you is usually the strongest.
  3. Write each moment as a one-line claim and rank them by relevance to what you sell.
  4. Rewrite the idea for LinkedIn Text Posts: rewrite spoken language into clean written sentences.
  5. Review for accuracy and permissions before publishing, then track comments from relevant people, profile views and inbound messages.

What to expect

A focused hour of customer testimonial material usually gives around 9–18 usable LinkedIn Text Posts posts. Unfocused recordings give fewer; that's an estimate from our editing work, not a guarantee.

Measure success with: comments from relevant people, profile views and inbound messages.

LinkedIn Text Posts best practices

  • Rewrite spoken language into clean written sentences
  • Lead with the opinion or story, not the background
  • Use one idea per post
  • End with a question that invites experience, not engagement bait

Mistakes to avoid

  • Using footage beyond what the customer agreed to
  • Editing words in a way that changes their meaning
  • Results claims that aren't typical without context

FAQ

How many LinkedIn Text Posts posts can one customer testimonial make?

A focused hour of customer testimonial material usually gives around 9–18 usable LinkedIn Text Posts posts. Unfocused recordings give fewer; that's an estimate from our editing work, not a guarantee.

Can I use testimonial clips in ads?

Only with consent covering paid use, and the claims must reflect the customer's genuine experience. Follow your local advertising rules on endorsements.

Can I paste a transcript as a LinkedIn post?

Not directly. Spoken language reads poorly; rewrite the idea into short written paragraphs.

Can someone repurpose our testimonial videos into LinkedIn Text Posts for us?

Yes. Media Strategy Lab turns testimonial videos into platform-ready LinkedIn Text Posts posts as part of our content retainers. Send us a recording and we'll show which moments we'd use first.

Related playbooks

Want this done for you?

Send us a customer testimonial and we'll show you which moments we'd turn into LinkedIn Text Posts first.